Each holiday season, consumers are bombarded by ads from major brands, all vying to be the one chosen to finish off your holiday gift list. But these retailers have millions to spend, and our nation’s small business owners are finding it difficult to compete. Vistaprint recently surveyed 500 owners …
Holiday Sales Articles and Interviews (tag)
Balancing Employee Time-Off During the Holidays
The holidays can be a difficult time of balance for business owners, no matter how large or small your company. All employees want to be able to take time off and enjoy vacation, but very few businesses can afford to shut down in November and December—especially online and retail sales …
5 Ways to Prepare Your Business for Winter
Winter is just around the corner. Not only does the winter bring cold weather, but there are holidays that are celebrated during this time of the year. This is a busy time for most people because there is a lot that needs to be done to prepare for winter. Below are a few things you can do to make …
What is a Seasonal Business?
Often a seasonal business is thought of as business that is incrementally more busy during a holiday season. For example: a florist sells more flowers during Valentine’s Day. But a seasonal business is technically, any business which gains incremental sales during any measurable time period. Like a …
How to Use the Upcoming Holidays to Help You Grow Your Small Business
With the holiday season just a short time away, you might already be thinking about everything that this particular time of year entails for your small business. If sales normally increase during these festive winter months, then you’re likely excited about the opportunities that lie ahead. However, …
Why Your Small Business Should Sell Online Gift Cards: An Infographic
This infographic, submitted by Chris Landry, Managing Director at Colourfast, explains the stats and trends related to online gift cards. In the past, people bought gift cards as presents if they were struggling to think of something better to buy and they needed to buy something quickly, but the …
