Maximizing the profitability of your business starts with a well-developed, value based pricing strategy. This is done by creating, understanding and quantifying the value that your product brings to the market. While pricing is one of the four components of the marketing mix (product, promotion, …
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Why Discount Pricing Does Not Work
A common thought among most business owners is that if you want to increase sales volume and increase profits, you should lower your price or offer discounts. That type of thinking and strategy could not be further from the truth. While sales volume could occasionally increase with discounting, it …
How to Increase Your Bottom Line Now
Sometimes the numbers just don’t work. You need that bottom line to increase as soon as possible, like yesterday, but something just isn’t clicking. It happens in every business at some time or another, but what can you practically do? You already offer a great service or product at fair prices. …
Business Growth Through Buying Rocks
If you’re like most business owners, growing your business is one of your top priorities, but knowing how to go about it is a constant struggle. The concept of business growth is actually a simple one, but too many times people overcomplicate things. I took a recent trip to Kenya, during which I …
7 Cost-Free Ways to Increase Employee Productivity
Whether you’re a new start-up or you’ve been happily serving clients for over one-hundred years, one thing is certain – the productivity of your employees can make or break your business success. Although hiring experienced and enthusiastic people is the first step to taking your company to higher …
