In a competitive business landscape, customer satisfaction stands paramount. It is no longer just about providing a product or service; it's about delivering an exceptional experience throughout the customer journey. Optimizing key processes can differentiate between a loyal customer and a lost one. …
Loyalty Programs Articles and Interviews (tag)
Why Does Every Business Need Effective Customer Loyalty Programs?
A customer loyalty program is a strategy where businesses reward customers for brand engagement and repeat purchases. The tactic is gaining popularity among businesses all over the globe. As per an Accenture study, more than 90 percent of companies in the U.S. have some form of loyalty program in …
Why the ‘Customer Is King’ isn’t Just for B2C
Customer is king; the customer is always right, call it what you will - there seems to be a golden rule in B2C sales that communicates that it's essential that customers are always happy. We, as customers, hold so much power over businesses, especially when something goes wrong with the buying …
7 Tips for Growing Your SMS Subscriber List
Are you struggling to grow your SMS subscriber list? It is time to rethink your outreach strategies as SMS marketing campaigns offer better value when they are used to target a broader customer base. Here are seven tips for growing your SMS subscriber list. Ensure Ethical SMS Opt-in For your SMS …
3 Contemporary Strategies That Can Help Expand Your Small Business
As a new entrepreneur, you may be wondering how you can expand your business. You want your products to reach as many people as possible, but maybe you feel like you’ve exhausted all marketing strategies. To be successful, you need to make as much of a profit as you can, but it also needs to be on a …
Should Vouchers Be Part of Your Company’s Marketing Strategy?
If you are looking to attract new customers and turn as many of them as possible into regular customers, it’s easy to see vouchers as a crucial piece of the puzzle. In research mentioned by smallbusiness.co.uk, 68% of UK consumers said that a voucher would tempt them to sample a business they had …
