Our entire life consists of purchase decisions. From what you are going to wear to your sister’s wedding, to what you plan to eat for lunch, we make buying decisions on a daily basis, without giving it too much thought. Besides influencing our lives, these seemingly unimportant decisions are the cause of many sleepless nights for marketers. That’s because understanding the … [Read more...]
One of the biggest mistakes that novice entrepreneurs make is pushing forward with a product idea without the slightest bit of market research to gauge whether a market exists for their idea. The excuse for this is simple: market research is unreliable and expensive, and I can’t afford it. This is just not true and this is one of the most dangerous and expensive traps … [Read more...]
If you’re thinking about starting your own business, there has never been a better time than now. The global pandemic has shed light on the importance of our local economies as more and more businesses shutter their doors. Keep reading for reasons entrepreneurship makes sense, not just for you, but for your community as well. Businessing also includes tips on how to get your … [Read more...]
Just about anybody who has any sort of entrepreneurial spirit dreams of being the next Steve Jobs or Elon Musk. It’s an intoxicating thought to start a business that transforms an industry and makes you rich in the process. The problem is that for every Elon Musk there are thousands of failed entrepreneurs. There is no set road map to reaching your goal which makes it even … [Read more...]
Starting your product line is a great achievement that requires you to put in work and a lot of effort. If you plan to see your product line grow and become a success, there are a few things you'll need to pay attention to. These things will help you grow your product line and ensure that you provide the best to your clients each time. This will involve a lot more than just … [Read more...]
Are you ready for the good news? We have to warn you; it won’t sound like good news at first. It may even seem a little sad, but as we explain, you’ll understand that for you, it’s good news because it allows you to increase your brand’s resonance. CoSChedule run a study and found that only 65% of marketers do audience research. This is not all, CX Network … [Read more...]
Any entrepreneur knows that starting a business is no walk in the park as nurturing it till it is on its feet takes dogged dedication and hard work. A good businessperson will always employ strategy and business acumen to turn a profit. Transforming that business idea into a workable and profit-making venture is, however, not a complicated process. One merely needs to be on the … [Read more...]
It’s easier than ever to start your own business, but unfortunately, it’s equally easy to get in over your head. With wholesale liquidators, e-commerce on the rise, and easy shipping, you can make a go of your own business in 2019. You just have to be smart about it. Nail Down Your Specific Business Idea We all have days when we’re ready to be our own boss, but that’s … [Read more...]
Market research is an essential tool for all brands. Not only does it give you deep insight into your consumer's buying patterns, but it better equips you to strategize your business plan effectively. At the same time, it is essential to have proper market research at your disposal. Proper market research should be methodical, organized, and well-planned. Here are a few … [Read more...]
Are you considering being your own boss and owning a business? If so, then franchising should be something to think about. There are a lot of factors involved that you are weighing in, whether to start your own independent business or join a franchise. In this article we will consider several important factors that are relevant for making the decision to buy a … [Read more...]
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