Market Research

Target Audience Research Can Increase Your Brand’s Resonance – Are You Ready to Understand Your Customers?

Are you ready for the good news? We have to warn you; it won’t sound like good news at first. It may even seem a little sad, but as we explain, you’ll understand that for you, it’s good news because it allows you to increase your brand’s resonance.  CoSChedule run a study and found that only 65% of marketers do audience research. This is not all, CX Network … [Read more...]

6 Tips for Creating Your First Business

Any entrepreneur knows that starting a business is no walk in the park as nurturing it till it is on its feet takes dogged dedication and hard work. A good businessperson will always employ strategy and business acumen to turn a profit. Transforming that business idea into a workable and profit-making venture is, however, not a complicated process. One merely needs to be on the … [Read more...]

How to Start a Pallet Business in 2019

It’s easier than ever to start your own business, but unfortunately, it’s equally easy to get in over your head. With wholesale liquidators, e-commerce on the rise, and easy shipping, you can make a go of your own business in 2019. You just have to be smart about it. Nail Down Your Specific Business Idea We all have days when we’re ready to be our own boss, but that’s … [Read more...]

Conducting Market Research? Avoid These Common Mistakes

Market research is an essential tool for all brands. Not only does it give you deep insight into your consumer's buying patterns, but it better equips you to strategize your business plan effectively. At the same time, it is essential to have proper market research at your disposal. Proper market research should be methodical, organized, and well-planned. Here are a few … [Read more...]

Everything You Need to Know Before Buying a Franchise

Are you considering being your own boss and owning a business? If so, then franchising should be something to think about. There are a lot of factors involved that you are weighing in, whether to start your own independent business or join a franchise. In this article we will consider several important factors that are relevant for making the decision to buy a … [Read more...]

4 Signs that Your Business Idea Is Viable

If you’re like most entrepreneurs or wannabe entrepreneurs, you have ideas every day. In the shower or bath, when out walking, and as you try to doze off. They just come to you. However, you have to qualify them to determine which are worth pursuing and those that just aren’t viable. How do you do that? In this article, we briefly explore some signs and questions to ask to … [Read more...]

Your New Business: From Idea to Plan

Business ideas are a dime a dozen these days—everyone has a good one. What separates the successful entrepreneur from a dreamer is their ability to turn that idea into a plan. There is a common misconception that the moment you are struck with a valid business idea, you need to write a business plan. But in reality, there are several steps that need to be taken before you … [Read more...]

How to Make Sure That Your SMB is One of the 70% That Hits the 2-Year Mark

Running a small business is no easy task. You’re constantly spinning plates, trying to develop and maintain a loyal customer base while still making money in the process. Luckily, 70 percent of small businesses last at least two years. To make sure your business is a part of this majority, here are a few steps you can take. Grow at the Right Rate Common sense says that the … [Read more...]

How to Get Through Your First Year as a Startup

According to numerous surveys, 9 out of 10 small and medium businesses (SMBs) and startups end up in a failure. Sure, they don’t all fail for the same reason, nor do they fail in the same way, but one thing they all have in common is that most of them go down during their first year. Those who manage to get past this important milestone might just pull through. With this in … [Read more...]