Market Research

5 Mistakes Small Businesses Make with Their Marketing

Running a small business is extremely difficult. One of the most difficult parts of the job is marketing your business. While huge corporations may have huge marketing budgets with almost limitless resources, small business owners must make do with much less. If you want to succeed at marketing your small business, there are common mistakes you must avoid. Below are five. Not … [Read more...]

Consumer Behavior – What Is It and Why Does It Matter for Your Business?

Our entire life consists of purchase decisions. From what you are going to wear to your sister’s wedding, to what you plan to eat for lunch, we make buying decisions on a daily basis, without giving it too much thought. Besides influencing our lives, these seemingly unimportant decisions are the cause of many sleepless nights for marketers. That’s because understanding the … [Read more...]

Launching a Business: Do You Know How to Test Your Market?

One of the biggest mistakes that novice entrepreneurs make is pushing forward with a product idea without the slightest bit of market research to gauge whether a market exists for their idea.  The excuse for this is simple: market research is unreliable and expensive, and I can’t afford it.  This is just not true and this is one of the most dangerous and expensive traps … [Read more...]

Your Business Does More Than Make You Money

If you’re thinking about starting your own business, there has never been a better time than now. The global pandemic has shed light on the importance of our local economies as more and more businesses shutter their doors. Keep reading for reasons entrepreneurship makes sense, not just for you, but for your community as well. Businessing also includes tips on how to get your … [Read more...]

How to Gain Startup Experience as an Aspiring Entrepreneur

Just about anybody who has any sort of entrepreneurial spirit dreams of being the next Steve Jobs or Elon Musk. It’s an intoxicating thought to start a business that transforms an industry and makes you rich in the process.  The problem is that for every Elon Musk there are thousands of failed entrepreneurs. There is no set road map to reaching your goal which makes it even … [Read more...]

What to Consider When Starting Your Product Line

Starting your product line is a great achievement that requires you to put in work and a lot of effort. If you plan to see your product line grow and become a success, there are a few things you'll need to pay attention to. These things will help you grow your product line and ensure that you provide the best to your clients each time. This will involve a lot more than just … [Read more...]

Target Audience Research Can Increase Your Brand’s Resonance – Are You Ready to Understand Your Customers?

Are you ready for the good news? We have to warn you; it won’t sound like good news at first. It may even seem a little sad, but as we explain, you’ll understand that for you, it’s good news because it allows you to increase your brand’s resonance.  CoSChedule run a study and found that only 65% of marketers do audience research. This is not all, CX Network … [Read more...]

6 Tips for Creating Your First Business

Any entrepreneur knows that starting a business is no walk in the park as nurturing it till it is on its feet takes dogged dedication and hard work. A good businessperson will always employ strategy and business acumen to turn a profit. Transforming that business idea into a workable and profit-making venture is, however, not a complicated process. One merely needs to be on the … [Read more...]

How to Start a Pallet Business in 2019

It’s easier than ever to start your own business, but unfortunately, it’s equally easy to get in over your head. With wholesale liquidators, e-commerce on the rise, and easy shipping, you can make a go of your own business in 2019. You just have to be smart about it. Nail Down Your Specific Business Idea We all have days when we’re ready to be our own boss, but that’s … [Read more...]

Conducting Market Research? Avoid These Common Mistakes

Market research is an essential tool for all brands. Not only does it give you deep insight into your consumer's buying patterns, but it better equips you to strategize your business plan effectively. At the same time, it is essential to have proper market research at your disposal. Proper market research should be methodical, organized, and well-planned. Here are a few … [Read more...]