Our entire life consists of purchase decisions. From what you are going to wear to your sister’s wedding, to what you plan to eat for lunch, we make buying decisions on a daily basis, without giving it too much thought. Besides influencing our lives, these seemingly unimportant decisions are the …
Market Research Articles and Interviews (tag)
Launching a Business: Do You Know How to Test Your Market?
One of the biggest mistakes that novice entrepreneurs make is pushing forward with a product idea without the slightest bit of market research to gauge whether a market exists for their idea. The excuse for this is simple: market research is unreliable and expensive, and I can’t afford it. This is …
Your Business Does More Than Make You Money
If you’re thinking about starting your own business, there has never been a better time than now. The global pandemic has shed light on the importance of our local economies as more and more businesses shutter their doors. Keep reading for reasons entrepreneurship makes sense, not just for you, but …
How to Gain Startup Experience as an Aspiring Entrepreneur
Just about anybody who has any sort of entrepreneurial spirit dreams of being the next Steve Jobs or Elon Musk. It’s an intoxicating thought to start a business that transforms an industry and makes you rich in the process. The problem is that for every Elon Musk there are thousands of failed …
What to Consider When Starting Your Product Line
Starting your product line is a great achievement that requires you to put in work and a lot of effort. If you plan to see your product line grow and become a success, there are a few things you'll need to pay attention to. These things will help you grow your product line and ensure that you …
Target Audience Research Can Increase Your Brand’s Resonance – Are You Ready to Understand Your Customers?
Are you ready for the good news? We have to warn you; it won’t sound like good news at first. It may even seem a little sad, but as we explain, you’ll understand that for you, it’s good news because it allows you to increase your brand’s resonance. CoSChedule run a study and found that …