It has been a mainstay of business communication for decades, but who wrote the first press release? Historians give the credit to an American named Ivy Lee. In 1906, Lee’s marketing agency was working with the Pennsylvania Railroad as a client at the time of a deadly train accident. The Atlantic …
Media Articles and Interviews (tag)
For Fledgling Businesses, the Best Things Are Not Free
The best things in life may be free, but the same cannot be said for business. All businesses, no matter the size, are conscious of the need to keep costs low and revenue high. But there are times when money well spent becomes an investment in the vitality and longevity of your business, and money …
How to Present Yourself as an Expert
Use a variety of platforms to build client relationships by leveraging your knowledge and expertise. A small business owner, particularly one who provides a professional service that is intangible (as opposed to a physical product that your customers can hold) like consultants, designers, or even …
The Difference Between a Media Alert and a Press Release
How to use a Media Alert for event promotion Communications consultants and PR professionals help clients gain exposure and promote events through strategic deployment of media outreach tools including the old standbys: the press release and the Media Alert. Media Alerts are particularly effective …
Top 5 Business Launch Press Release Mistakes
Avoid these mistakes to get your press release picked up You have worked tirelessly on your business plan, committed yourself financially, professionally and emotionally to a business that you believe in - a business that you are betting on to succeed - and now it is time to share that with the …
