One of the most common pieces of advice I pass on to aspiring business owners is to never get stuck on any one thing. I often sum it up in the phrase, “don’t let ‘perfect’ be the enemy of ‘done’,” or some version thereof. Because almost every business how-to book/website/article stresses the …
Mission Statement Articles and Interviews (tag)
Mission Statement Examples for Small Business Owners
Small business owners each take their own path to develop the mission of the company. For some it’s centered around making a positive impact on society, or advancing progress in their industry. For others, the motivation is simpler and closer to home. Whatever your reasons are, there’s value in …
Your Company Has a Mission Statement, But Do You?
From day number one of starting a business, we’re repeatedly told that we need a mission statement. That this one sentence or phrase can help us effectively build our brand, better connect with our consumers, and keep us focused on where it is we want our new business to be a decade or two down the …
Apple’s Mission Statement. Not What You Expected?
Apple is a company like no other. Love ‘em or hate ‘em, Apple has made a permanent impact on society, technology, and business. Nothing can change that. And perhaps their biggest contribution has been how those three sectors merge and interact with one another. After all, we don’t use computers, …
Mission Statements: Who You Are, What You Do and Why You Do it
There is a scene in Lawrence of Arabia, the epic film based on the life of T. E. Lawrence and starring Peter O’Toole, where we see Lawrence standing majestically in the middle of the desert with his white robe swirling around him in the breeze. Nearby, his companion frantically shouts and waves to …
Vision Statements: Why Your Small Business Needs One and How to Create One
By definition, a vision is “something seen in a dream” or a “thought, concept, or object formed by the imagination.” Every business begins with a vision, and every successful business should have that vision in writing. In one sentence or in one short paragraph, a vision statement clearly and …
