Mission Statement

Costco Mission Statement is Proof That Sometimes Simplest is Best

Google “how to create a mission statement” and you get 1.17 billion results, each one with its own tips and tricks designed to help you create an effective mission for your business. “Keep it short.” “Think long term.” The suggestions go on and on. This alone is enough to turn business owners off, mainly because the process seems way too complex. Yet, as Costco teaches us, … [Read more...]

Disney Mission Statement: What Business Owners Can Learn

When you have a business, coming up with a mission statement offers a number of benefits. One is that it helps reinforce the direction you take your company as you move forward, which can directly impact its future. Having a mission statement also enables your employees and consumers to easily see what values and ideologies you hold near and dear, which tells them what they … [Read more...]

Walmart’s Mission Statement: An Analysis

In 1992, Sam Walton, the founder of Walmart, was awarded the Presidential Medal of freedom by President George H.W. Bush for his commitment to service and to helping individuals, businesses, and the country succeed. In his acceptance speech, Walton said, If we work together, we’ll lower the cost of living for everyone…we’ll give the world an opportunity to see what it’s like … [Read more...]

Your Company Has a Mission Statement, But Do You?

From day number one of starting a business, we’re repeatedly told that we need a mission statement. That this one sentence or phrase can help us effectively build our brand, better connect with our consumers, and keep us focused on where it is we want our new business to be a decade or two down the road. Basically, it can help us become a success. I don’t know about you, but … [Read more...]

Mission Statements: Who You Are, What You Do and Why You Do it

There is a scene in Lawrence of Arabia, the epic film based on the life of T. E. Lawrence and starring Peter O’Toole, where we see Lawrence standing majestically in the middle of the desert with his white robe swirling around him in the breeze. Nearby, his companion frantically shouts and waves to get the attention of a lone motorcyclist in the distance. When the … [Read more...]