Mission Statement

What is a Mission Statement, and How is it Different Than a Vision Statement?

A mission statement, which is different from a vision statement, defines the purpose and objectives of a company in the present. A mission statement explains why does the company do what it does, for whom and how. Its focus is on the present leading to the future. The main purpose of a mission statement is to guide the day-to-day decision making by defining the purpose and … [Read more...]

How to Create an Impactful Mission Statement in 5 Simple Steps

Although most small businesses only have a one to two-line mission statement, it is the words contained within this small declaration that can have a huge impact on its success or failure. After all, the mission of the company not only tells the consumer what your company stands for and strives for, hopefully increasing their desire to want to do business with you, but it … [Read more...]

Mission Statement Examples, Ideas and Inspiration

A study of corporate mission statements yields some interesting results. Most notably, that nobody really agrees what a mission statement is or should be. However there are some common themes that can be observed when looking at the mission statements of large companies throughout the country. Often, mission statements simply describe what it is that the company does. For … [Read more...]

How to Write an Effective Mission Statement

Create an authentic statement that motivates engagement A Mission Statement is an essential piece of both the communications strategy and business plan for non-profit organizations and cause-based businesses.  The Mission Statement also is important for for-profit businesses because it is another opportunity to articulate who you are and what you do in a way that … [Read more...]