Have you realized that getting your business education from 60-second Instagram videos might not be your best option? Or are you worried that the 25-year-old shooting YouTube videos by a pool might not be the best person to give you advice on growing your business. Let’s face it, if the information …
Niche Marketing Articles and Interviews (tag)
Is Affiliate Marketing Still a Viable Business Model?
As you probably know, affiliate marketing is a type of performance-based marketing. Businesses reward individuals who bring visitors or customers to their sites or products. Affiliate marketing has been around for decades, and more and more people are becoming affiliates today. While that means more …
How Niching Down Can Attract More Leads and Boost Your Sales
Many newbie entrepreneurs make the mistake of assuming that the bigger and more inclusive a start-up is, the more customers it will attract. While it does make sense to assume that starting a business that appeals to a wide range of individuals will naturally increase the popularity of the business, …
Finding Your Niche is as Easy as ABC
The concept of “finding riches in the niches” should not be a new concept to any businessperson. Finding, focusing on, and fulfilling the needs of a defined, targeted constituency is the only path to success. Seth Grodin says, “The secret to being the best in the world is to make the 'world' …
Developing Your Niche: Why You Should and How to Do It
Developing a niche is like doing yoga. Most people are afraid to try it, but once they do they wonder what took them so long to walk into the barely lit room and do a downward dog while exhaling all of their worries away. Niching creates a whole new clarity, and can really make doing business …
Small Business Marketing Essentials: 1 – Creating Mass Market Appeal
Whenever I ask a potential client who their target market is, I often hear "everyone." While it may be true that everyone could be a potential customer, not everyone will buy. So it is important to build the profile of your target market into one that is most likely to purchase. I feel the …
