When you’re selling a product, your packaging is likely going to be one of the first things that your potential customers will see, and it could very well sway their decision of whether or not to buy it. Creating packaging that stands out from the shelf for all the right reasons is a must, but coming up with an idea that’s going to seriously wow your customers is not always … [Read more...]
Modern consumers are increasingly time-pressed and as such they tend to make decisions quickly. This means that your packaging must send a clear message with which customers can instantly engage if your product is to have any real chance of commercial success. Here are some points to consider. Packaging Must Immediately Tell the Customer What a Product Is This may appear … [Read more...]
Sustainable packaging used to have a lackluster reputation. Most people used to associate sustainable packaging with some kind of thin recycled cardboard that disintegrates the moment it comes into contact with water. With sustainability concerns on the rise, many packaging companies have provided great-looking, durable, sustainable packaging solutions that rival their less … [Read more...]
Packaging food has always been an important aspect of any food related business. But the advent and frequent use of flexible packaging materials has made the life easy for businesses in the food industry. If you go to any nearby supermarket to buy various food products, you will see a vast majority of food products in supermarket shelves are packaged with flexible packaging … [Read more...]
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