Your product’s branding is integral to its commercial success. Nobody will know your awesome product exists without an effective marketing strategy, but trying to get your product noticed can become an expensive game to play. A super-slick website can set you back thousands of dollars while social …
packaging Articles and Interviews (tag)
4 Factors to Consider Before Designing Your Product Packaging
When you’re selling a product, your packaging is likely going to be one of the first things that your potential customers will see, and it could very well sway their decision of whether or not to buy it. Creating packaging that stands out from the shelf for all the right reasons is a must, but …
The Importance of Packaging in Promoting Your Product
Modern consumers are increasingly time-pressed and as such they tend to make decisions quickly. This means that your packaging must send a clear message with which customers can instantly engage if your product is to have any real chance of commercial success. Here are some points to …
5 Reasons to Introduce Sustainable Packaging in Your Business
Sustainable packaging used to have a lackluster reputation. Most people used to associate sustainable packaging with some kind of thin recycled cardboard that disintegrates the moment it comes into contact with water. With sustainability concerns on the rise, many packaging companies have provided …
The Role Of Flexible Packaging In Food Packaging Industry
Packaging food has always been an important aspect of any food related business. But the advent and frequent use of flexible packaging materials has made the life easy for businesses in the food industry. If you go to any nearby supermarket to buy various food products, you will see a vast majority …
