We live in a day and age when companies can either choose to personalize their online presence or perish by sticking to old and outdated practices. Now that every business is racing to personalize everything from the copy on their websites to the emails they send to their customers and the stories …
Personalized Marketing Strategy Articles and Interviews (tag)
Technology Trends Transforming Business Communication
Year-over-year we are seeing new technologies immersed in business communication and front lining huge advancements in operations, yet there are a number of these trends that are far from reaching their full potential. The ways businesses communicate, both internally and externally with customers, …
3 Ways to Effectively Market to Millennials
Everyone wants an enjoyable online browsing and purchasing experience, and that includes younger consumers who make up an ever-growing demographic of those with buying power. The days of labeling Millennials as tight with their purse strings seems to be waning as they are all fully steeped in the …
Why Businesses are Switching to Mobile Marketing
Mobile marketing has proved itself to be one of the world’s leading business solutions. Marketers are adopting new technology, and business gurus are preferring mobile marketing strategies over leading alternatives. Currently, 75 percent of shoppers use a mobile device to drive purchasing …
