Mobile marketing has proved itself to be one of the world’s leading business solutions. Marketers are adopting new technology, and business gurus are preferring mobile marketing strategies over leading alternatives.
Currently, 75 percent of shoppers use a mobile device to drive purchasing decisions. Another 70 percent contact businesses directly from mobile-based call buttons. Smartphones have reinvented the way businesses offer goods and services, and those embracing the paradigm shift are more than a few steps ahead. As a business provider, you should be implementing mobile marketing strategies, too, and for several reasons:
Reason One: Social Media is Going Mobile
Sure, Facebook and other social media giants still run the media ring, but mobile phones are quickly becoming the leading platform for media shares. The Pew Research Center and Forrester Research have revealed the following statistics, following their assertion that 58 percent of U.S. adults own a smartphone:
- 46 percent of U.S. smartphone users post audio, pictures or video at least once per week.
- 46 percent of smartphone owners like company-posted material at least once per week
- Smartphone users are 33 percent more likely to engage social media than PC users.
As social media becomes increasingly mobile-based, smartphone users will adapt with higher connectivity rates. Businesses capable of harnessing social media’s power will lead the industry.
Reason Two: QR Code Mileage is Increasing
QR codes have been in the game for a while, but they’ve recently skyrocketed in terms of accessibility. QR codes, now, offer low-cost channel bridges. Their digital outreach extends far beyond mobile users, and smartphone owners are finding it incredibly easy to access web pages, blog content and even review sites via a mobile app. QR codes, now, are integrated with online searching. They’ve become vital for business interaction.
Reason Three: Millennials
You can’t escape the generational shift. Mobile’s landscape has become influential because the smartphone-bound generation is getting older. As content marketing and mobile marketing become more effective, consumers are landing in their intersection. Marketers are using personalized, data-driven solutions, and they’re proposing them to open-minded audiences. Millennial mobile phone users are incredibly influential, because:
- Mobile usage has increased by 76 percent, year by year, since 2013.
- 71 percent of consumers are shifting to retail-specific promotions.
- 61 percent of Millennials prefer mobile over desktop.
Millennials propose a massive engagement opportunity. They offer much in terms of new initiatives, new ideas and new strategies.
Reason Four: Personalization Drives Business
Now, personalized marketing strategies dominate the business climate. Brands are using custom-tailored content and offers to get ahead—and it’s working. According to Betanews.com, 61 percent of consumers feel positive about companies offering custom content. Ninety percent find custom content useful, and 70 percent say custom content marketing makes them feel closer to a providing brand.
Reason Five: Email Marketing Possibilities are Increasing
Mobile marketing hasn’t phased out email marketing. In fact, smartphones have increased email marketing’s effectiveness. Currently, email marketing remains the marketing world’s most popular outreach method. In America alone, more than half of received email marketing messages are opened via mobile.
Additionally, 42 percent of American retailer email opens happen on smartphones, as opposed to 28 percent in 2013. Tablets, too, are gaining ground with email marketing, engaging consumers in new, positive ways.
As mobile devices garner new technology, businesses gain flexibility and resources. It’s time to embrace mobile marketing, because the professional world won’t wait. Constant access, custom-tailored features and unique benefits await, and it’s up to you, the marketer, to use them.