Pay-Per-Click, or PPC, sounds simple, but it's not always easy to get right. In essence, you just pay to have your website or landing page come up first in the search engine results for a particular query. As any digital marketer working on SEM strategies can tell you, it is far from being that …
PPC Articles and Interviews (tag)
Ways to Find Popular Keywords before Your Competitors
Whether setting up a shiny new pay-per-click marketing campaign or getting your blog to take off, keywords are the fuel to drive your car on the high-speed roads of the internet. Of course, the exceptional visibility keywords give you comes with a caveat: your competitors will be using them …
Top Rated Online Advertising Strategies for a Business
We all know it is not easy to come up with Google advertising ideas, instead, it can be a challenging task for any organization. It is always advisable to have a solid advertising strategy to look out for a target audience. Covering around 3.5 billion searches in a day, Google offers an incredible …
How SEO and PPC Strategies Can Work Together to Drive More Leads
Do you think SEO and PPC should always be two separate entities? Think again. You can actually combine them in your digital marketing strategy to deliver incredible results you never expected. By pairing them the right way, you’ll be able to attract more visitors, increase organic traffic, and …
The Ultimate Guide to Business Advertising in 2022
A good marketing strategy is crucial for the success of any business. In the last few years many advertising trends have come and gone, with consumers’ demands becoming tougher and tougher. However, with so many great innovations in the way brands build their relationships and interact with …
SEO vs. PPC: What to Know
When we talk about digital marketing, there are two approaches—SEO and PPC. SEO stands for search engine optimization. PPC stands for pay-per-click. If you’re a law firm, for example, you may need to use both SEO and PPC, or you might decide to focus on one more than the other. For example, your …
