After dedicating time, resources and energy into message building, brand development, logo design and general visual branding, business owners, especially those who are not in traditionally forward facing professions, often neglect one last piece of the puzzle: the headshot. This is a missed opportunity to form a cohesive brand identity and to support the marketing and … [Read more...]
When you are working on ways to create a community around your brand or service, a blog is an effective addition to your communications and marketing strategy. Understood as a community building tool, the blog is a natural extension of your core message and a way to communicate with your audience, an audience you have identified, targeted and are working to cultivate. What … [Read more...]
Use a variety of platforms to build client relationships by leveraging your knowledge and expertise. A small business owner, particularly one who provides a professional service that is intangible (as opposed to a physical product that your customers can hold) like consultants, designers, or even software developers, faces unique challenges when it comes to communicating … [Read more...]
How to use a Media Alert for event promotion Communications consultants and PR professionals help clients gain exposure and promote events through strategic deployment of media outreach tools including the old standbys: the press release and the Media Alert. Media Alerts are particularly effective for garnering press for events. This includes securing pre-event press … [Read more...]
Small Business e-Book Enables Company to Share its Authentic Voice. AV Programming Associates is an independent audiovisual programming company that is consistently ranked among the top ten companies that provide programming services of its type in the US. Matthew Grisafe, President of AVPA, is an original member of the audiovisual industry’s leading council on programming … [Read more...]
Avoid these mistakes to get your press release picked up You have worked tirelessly on your business plan, committed yourself financially, professionally and emotionally to a business that you believe in - a business that you are betting on to succeed - and now it is time to share that with the world. Now it is time to write a business launch press release that works as … [Read more...]
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