Before a customer decides to purchase something from your company, they want to know if they can trust you. Since they’re unlikely to interact with a sales rep, they tend to look at your existing customers to form an impression. With customer trust failing and advertising becoming less effective in …
review management Articles and Interviews (tag)
Why Business Reviews Management Should Be Important to You
Reviews are a double-edged sword-- too many negative reviews can tarnish the online reputation of a business, while positive reviews will boost product sales. While they are subjective to customers’ unique experiences, business reviews are a critical element of online reputation management. The …
