Sales Funnel

Why You Shouldn’t Ignore Amazon’s Paid Traffic Program

Amazon offers multiple tools for its sellers to use. Aside from a comprehensive dashboard for sellers, you also get tools like the Amazon PPC, designed to advertise your products to potential customers on the platform. A lot of sellers are dismissing Amazon’s paid traffic program as being less effective than similar tools like Google Ads, but that dismissal isn’t necessarily … [Read more...]

Automation: Pushing Marketing Efforts to the Next Level

Automation is the next big thing in marketing—and in business as a whole. Instead of dealing with repetitive tasks such as scoring leads and sending follow-up emails, it is now possible to automate many marketing-related tasks using triggers and specific parameters. Automation means valuable resources can be directed towards more important tasks while the mundane, repetitive … [Read more...]

Crafting Your Online Sales Funnel: Make Your Site a Selling Machine

In order to maximize profits, you want to build a unified sales funnel that can turn potential customers into buyers. Establish the goals you hope to achieve as a result of your sales efforts, and then direct your strategies toward outlined objectives by strategically creating content that generates sales. Here are a few ways you can increase the success of your online … [Read more...]

How to Utilize Every Aspect of Your Sales Funnel

The lifeblood of business is leads, and generating them has only become harder as more noise competes for the user’s attention. Engagement is a nebulous idea, but it’s a concept that you need to pinpoint if you’re going to find success with any effort. In order to maintain engagement with the brand, it’s important to utilize every aspect of the sales funnel. First, you’ll … [Read more...]