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How to Grow Your Enterprise from a Startup

How to Grow Your Enterprise from a Startup

A startup enterprise is a hustle. Scaling up your enterprise is also not easy. When starting, you might be overwhelmed by the many roles you may have to take up. You may deal with sales, marketing, customer relations, and every other aspect of your enterprise. However, it is not all doom, as taking specific measures may help you grow your enterprise to greater heights.

Look into the Competition

Researching your competition will help you get a perspective into what you are getting into. It also allows you to put out a more focused advertising strategy that sets your enterprise apart from the rest. Identifying gaps left out by your competition and filling the said gaps would have many advantages.

To look into your competition, you may decide to use web-based tools such as Similar Web. Such devices provide competitive intelligence for you.

Establish a Customer Loyalty Platform

A loyalty program is a cost-effective way to top up your sales. Research has shown that it may cost up to three times more to get new customers than selling to an existing buyer. Simply put, acquiring new customers is capital intensive, and you are better off maintaining the buyers you have.

A customer loyalty reward system helps retain your customers and may even allow you to acquire new buyers. The platform will act as an incentive for customers to spend more money with you. An attractive and accessible loyalty platform will, without a doubt, increase your sales over time.

Use an Enterprise Resource Planning (ERP) System

Manually tracking every aspect of your enterprise can be a tiresome task. An ERP system can help you consolidate the management of vital processes in your enterprise. In addition, it gives detailed insights into your enterprise performance. Depending on your business model, consider the benefits between an SAP vs ERP solution to help keep you abreast of your enterprise’s undertakings.

The Oracle ERP is flexible and allows you as the enterprise owner to only incorporate useful functions and leave out the rest.

Develop a Sales Funnel

A sales funnel, especially in digital marketing, can elevate a business from virtually non-existent to highly profitable. Like an actual funnel where the material is added at the top and filtered and trickles down to a final destination, a sales funnel converts prospective browsers to buyers.

The funnel is a multi-step process where through product suggestions, personalized value-driven testimonials, and so much more, you can modify a browser’s psychology converting the person to a buyer.

A sales funnel will require a lot of front-end work to start, but it guarantees success in the long run. It would be best if you conceptualized your sales funnel and designed it packed with enticing options. A well-designed sales funnel is an automated selling machine and will grow your enterprise.

Make Strategic Partnerships and Identify New Frontiers

It would be prudent if you considered partnering with companies with which you synergistically build each other. Doing so has many advantages, such as making a large customer base faster and serving as an advertising model. While the latter is easier said than done, you can always start by looking for complementary companies to your own and proposing opportunities to partner.

Identifying new opportunities will necessitate that you understand the demographic better. Your demographic includes your competitors, your distribution routes, analyzing foreign markets, and other potential enterprises. After conducting a proper analysis, you can identify market gaps and fill the gaps.

Establish Passive Streams of Income

Having razor-thin business margins may limit your space for imagination and expansion. Passive income streams serve as a safety net to ensure the rug is not snatched out from under your feet. When you have passive revenue streams, you can comfortably make a mistake or two and still keep your enterprise running.

Ample resources generated from passive income will provide a platform to grow and keep your doors open, especially during the initial days of your enterprise.

Consider Acquiring Other Enterprises

Buying other businesses is a quick way to grow your business. It may also help you establish a much-needed monopoly and thus elevate you to conquer your market. You may decide to acquire a competitor or another company that complements your own. It would be best to always look into your industry or even outside your industry to find potential opportunities that may elevate your business further.

While there may be many other ways to grow your enterprise from a startup, the methods mentioned above will set your business apart from the rest. Remember that your customers are the most crucial aspect of your business, and you should always listen to customer feedback even as you venture out to grow.


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by Sheryl Wright // Sheryl Wright is a freelance writer whose passions include cooking, interior design, and true crime novels. If she is not at home reading, she is at a farmers market or antique shop. She currently lives in Nashville, TN, with her cat, Saturn.

Opinions expressed by contributors are their own.