A startup enterprise is a hustle. Scaling up your enterprise is also not easy. When starting, you might be overwhelmed by the many roles you may have to take up. You may deal with sales, marketing, customer relations, and every other aspect of your enterprise. However, it is not all doom, as taking …
Strategic Partners Articles and Interviews (tag)
Should Vouchers Be Part of Your Company’s Marketing Strategy?
If you are looking to attract new customers and turn as many of them as possible into regular customers, it’s easy to see vouchers as a crucial piece of the puzzle. In research mentioned by smallbusiness.co.uk, 68% of UK consumers said that a voucher would tempt them to sample a business they had …
5 Examples of Partnerships That Changed Brands Forever
So, you’ve launched your brand and you’re at least holding your own. The next step is to grow your business. But without a big advertising budget, how do you do that? One way is to partner with another brand. With a brand partnership, you get exposure to your partner’s customer base, and …
8 Sure-Fire Ways to Get More Customers Through Your Doors
Getting customers through the door is tricky business. In fact, only 15% of B2C products sales are closed directly through the Internet, so new acquiring new customers is as important as ever. Thankfully, there are some simple tactics to attract more footfall. Here are eight tips for getting …
10 Financial Questions to Ask Your Potential Business Partner
Entering a new business partnership can be as frightening as it is exhilarating —especially if it’s your first venture into entrepreneurship. As most entrepreneurs and business owners know, the creative, big-picture ideas are often where the passion lies. On the flip side, the finances can be a bit …
Joining a Network? Beware of Opportunistic Partners, Warns Sergey Anokhin from Kent State University
When small and medium-sized companies join strategic networks of other firms operating in the same industry and within the same area, they do it to increase their innovative output and to compete effectively with larger corporations. Firms do it under the theory that networks are looking after their …