Often a seasonal business is thought of as business that is incrementally more busy during a holiday season. For example: a florist sells more flowers during Valentine’s Day. But a seasonal business is technically, any business which gains incremental sales during any measurable time period. Like a …
Sales Strategy Articles and Interviews (tag)
6 Reasons Not to Use Social Media
Social media has seemingly become the go-to marketing method among many business owners these days, and many feel it is a must have. However, like any good marketing tool, there are pros and cons. While there are a ton of articles out there detailing the reasons you need to be on board with social …
Why Your Small Business Should Sell Online Gift Cards: An Infographic
This infographic, submitted by Chris Landry, Managing Director at Colourfast, explains the stats and trends related to online gift cards. In the past, people bought gift cards as presents if they were struggling to think of something better to buy and they needed to buy something quickly, but the …
Tips for Perfecting Your Elevator Speech
I belong to a couple of different groups on LinkedIn, and every once and a while a discussion will pop up asking people to describe what they do in five words or less. While this isn’t always an easy task, it is interesting to read some of the responses. Sadly, most of them aren’t memorable and I …
3 Things Never to Say in Starbucks
Starbucks is the de facto office for many entrepreneurs, freelancers and small business owners. It is an ideal place to meet with clients and prospects and to talk shop with partners. As much as Starbucks is a comfortable place to get work done, and as common as it is to see someone set up a …
8 Easy Steps to Writing an Effective Sales Page
In this day and age, there is a push to make everything shorter. Blogs that used to be in the 800 to 1,000 word range are now generally 500 words (or less). Websites that once contained all of their content on just a couple of pages are now splitting their words to make seven, eight pages, or more, …
