Becoming an entrepreneur has become popularized in recent years due to the success of Silicon Valley startups like Facebook and Google and celebrity entrepreneurs like Mark Cuban and Gary Vaynerchuk. Despite the popularity and glamour of building your own business empire, the realities can be …
Sales Strategy Articles and Interviews (tag)
How to Beat the Gatekeeper – The Right and Wrong Ways
Anybody who has worked in sales will know that getting through to the decision maker isn’t always the easiest of tasks. Most phone calls to businesses are handled by the gatekeeper, who after listening to countless sales pitches every day, will have no issue with disregarding yours either. …
7 Proven Tips to Write a Winning Sales Script
Can you imagine a movie without a screenplay? We bet you can’t. Movies are made to tell stories, and each film needs a script to make the story clear and meaningful. The same goes for sales business. Selling a product is nothing more than the storytelling process, in which you are trying to …
13 Psychological Pricing Hacks Your Business Needs: An Infographic
If you’re in charge of running a business or startup, it’s smart to take time to think about how you should set a price. If you do it right, you might even see an increase in sales and profit. However, setting the right number for a price isn’t the only thing you have to account for. When …
What is Sales Training and Why is it Important?
When your sales team receive an email inviting them to attend a sales training course, you can bet that they are going to sigh, roll their eyes, and try to do everything they can to get out of it. Why? Because your sales team want to spend their time doing their job – making sales and forming …
How One Temecula Pest Control Company Approaches Customers
When it comes to small business sales strategy, you could approach it in a lot of different ways. But one of the most basic ways is deciding if you prefer a broad, shallow customer base, or a narrow, but deep base. There are benefits and disadvantages to both approaches. A Broad, Shallow Customer …
