Whenever I ask a potential client who their target market is, I often hear "everyone." While it may be true that everyone could be a potential customer, not everyone will buy. So it is important to build the profile of your target market into one that is most likely to purchase. I feel the …
Sales Strategy Articles and Interviews (tag)
4 Questions to Answer Before Talking to a Prospective Client
Who am I is not a philosophical question for small business owners - it’s the first step to converting a lead. To prepare to engage with clients and prospects, you have to start with the basics. While some of these essential questions might seem obvious, it is important to lock down your answers …
BM Windows in San Diego: Ethical Sales and Marketing Plus Consumer Education Give a Small Business an Authentic Advantage
Family-owned B.M. Windows rises above competition with a sales, marketing and service approach customers trust. Michal Bohm, owner of B.M. Windows in San Diego, talks to us about social media challenges, marketing opportunities and the connection between ethics and longevity for small …
