When it comes to small business sales strategy, you could approach it in a lot of different ways. But one of the most basic ways is deciding if you prefer a broad, shallow customer base, or a narrow, but deep base. There are benefits and disadvantages to both approaches. A Broad, Shallow Customer Base This type of sales approach means you have a large number of customers or … [Read more...]
Starting a business is a dream for many people, but it can be hard to find success in markets already spoken for by large companies. In an ever-changing business climate, many small businesses and start-ups are finding their success by offering something new. Pioneering your own field comes with plenty of risk, but if you find success, you may change the game and find … [Read more...]
The lifeblood of business is leads, and generating them has only become harder as more noise competes for the user’s attention. Engagement is a nebulous idea, but it’s a concept that you need to pinpoint if you’re going to find success with any effort. In order to maintain engagement with the brand, it’s important to utilize every aspect of the sales funnel. First, you’ll … [Read more...]
We live in a world of information overload. The direct effect is that getting people’s attention is harder than ever before. Customers have been empowered with increasing access to choice and knowledge. The beginning of any purchase journey is progressively migrating online, with salespeople losing influence as prospects utilize them later in the buying process, if at … [Read more...]
Selling is an art that many people or small businesses have yet to perfect. In most cases, there’s room for improvement, whether you modify your follow-up process or test new customer incentives. Whatever tactic you choose, it’s important to use data to back up your ideas—what worked for someone else may be just right for your company as well. Data also serves as an easy way … [Read more...]
Every legitimate small business owner is out to make money. After all, why else would you go through all of the work and stress of starting, running, and managing a small business? And in order for your business to make money, you need to make sales. The word “sales” may conjure up certain preconceived notions in you about what actually constitutes sales. You may think of a … [Read more...]
Have you ever watched an ad on television that made you laugh out loud, put a lump in your throat, or otherwise warmed your heart? Most of us can name at least one in each of these categories, further backing up all of the research which has confirmed that one of the best ways to connect with your consumers is emotionally. The question is: How do you create a marketing … [Read more...]
Sales is any type of interpersonal communication, usually one-on-one, that leads to the close of a sale, or a signed contract. Most often sales are the interactions with prospects or leads, which are the direct product of marketing. The strategy behind sales is to “push” with a concentration on short-term results. Successful salesman have the ability to communicate the “what” … [Read more...]
A sales commission is the amount of money that is gained by a salesperson based on the amount of sales they have achieved. A sales commission could be a flat amount per sale or a percentage of total sales for a period of time. It’s common for a salesperson to receive a sales commission in addition to their yearly base salary. Example: If a salesperson was to receive a 10% … [Read more...]
Often a seasonal business is thought of as business that is incrementally more busy during a holiday season. For example: a florist sells more flowers during Valentine’s Day. But a seasonal business is technically, any business which gains incremental sales during any measurable time period. Like a restaurant which gains 5% more sales during the winter time or a parking lot … [Read more...]
Official Sponsors
Media Partners
