Sales Strategy

13 Psychological Pricing Hacks Your Business Needs: An Infographic

If you’re in charge of running a business or startup, it’s smart to take time to think about how you should set a price. If you do it right, you might even see an increase in sales and profit. However, setting the right number for a price isn’t the only thing you have to account for. When considering buyer psychology, you need to carefully choose how you portray the … [Read more...]

What is Sales Training and Why is it Important?

When your sales team receive an email inviting them to attend a sales training course, you can bet that they are going to sigh, roll their eyes, and try to do everything they can to get out of it. Why? Because your sales team want to spend their time doing their job – making sales and forming relationships with your prospects. Unfortunately, some sales representatives have … [Read more...]

How One Temecula Pest Control Company Approaches Customers

When it comes to small business sales strategy, you could approach it in a lot of different ways. But one of the most basic ways is deciding if you prefer a broad, shallow customer base, or a narrow, but deep base. There are benefits and disadvantages to both approaches. A Broad, Shallow Customer Base This type of sales approach means you have a large number of customers or … [Read more...]

How to Utilize Every Aspect of Your Sales Funnel

The lifeblood of business is leads, and generating them has only become harder as more noise competes for the user’s attention. Engagement is a nebulous idea, but it’s a concept that you need to pinpoint if you’re going to find success with any effort. In order to maintain engagement with the brand, it’s important to utilize every aspect of the sales funnel. First, you’ll … [Read more...]

5 Data-Backed Ways to Increase Sales This Year

Selling is an art that many people or small businesses have yet to perfect. In most cases, there’s room for improvement, whether you modify your follow-up process or test new customer incentives. Whatever tactic you choose, it’s important to use data to back up your ideas—what worked for someone else may be just right for your company as well. Data also serves as an easy way … [Read more...]

How to Create an Effective Emotional Marketing Campaign

Have you ever watched an ad on television that made you laugh out loud, put a lump in your throat, or otherwise warmed your heart? Most of us can name at least one in each of these categories, further backing up all of the research which has confirmed that one of the best ways to connect with your consumers is emotionally. The question is: How do you create a marketing … [Read more...]