Outbound sales has been a staple of B2B sales strategies for decades. With the rise of inbound and digital marketing, outbound has grown less popular. However, outbound sales still provides numerous advantages, especially for growing businesses that are ready to accelerate their revenue growth. The …
Sales Strategy Articles and Interviews (tag)
Client Relationships Are the Holy Grail of Sales, but Are Yours as Strong as You Think?
In sales, client relationships are everything—the holy grail of success. Yet most salespeople test the strength of their relationships by merely their length or collegiality—an ill-fated idea since, as crucial indicators go, both can be perilously misleading, lulling sales pros into a false sense of …
5 Problems in Your Sales Process that Are Costing You Money
Optimizing your sales process is sensible, especially if there are any imperfections. If this is the case, your entire organization will be missing out on much needed income. Of course knowing what problems to look out for is half the battle, so here are a handful of the main mistakes companies …
Why Growing Companies Need to Grow Their Sales Teams Too
There’s a cautionary tale about growth that many business people will be familiar with. An entrepreneur launches a new company around an exciting new product, service, or app, and they’re an overnight success. People love it, interest is high, and it’s all the company can do to keep up with demand. …
Salesforce Lead Management: 7 Best Practices to Follow
Effectively wrangling leads in the Salesforce ecosystem is not always straightforward, especially if you are a newcomer to the platform and you are aiming to make the most of its features. Thankfully with the help of the best practices outlined below, you should stand a better chance of …
Sales and Marketing Technology: What Your Company Needs in 2021
Sales and marketing is one of the core business functions of any company. Without it, a business will not have the necessary muscle to enhance brand visibility, grow its operations, or make customer engagements. To ensure your business achieves maximum sales productivity and sees improved …
