As a conscious marketer working in a competitive market, your aim will be to rank on top of your competitors in Google SERPs in order to gain the highest chance of exposure. To get ahead of the competition, the first step is to carry out mandatory competitor analysis to draw a comparison of your …
SEO Articles and Interviews (tag)
What Is Mobile First and Why Is it Important?
Late in March 2018, Google announced a gradual and continuous rollout of the Mobile First Indexing update on their indexing algorithm. Google insists that this update is geared towards giving mobile users a better user experience as the volume of mobile traffic grows exponentially every year. But …
How To Make The Most Of Google Ads and Merchant Center
Whether your target audience is mainstream or niche, Google is likely the North Star of your potential customer. You’d be hard pressed to find a successful business not utilizing Google Ads and Merchant Center, but it goes beyond just your average ad set. Step away from your tried and tested …
Preparing Your Business For 2019
The new year is quickly approaching, and while many are taking this time to relax with family and friends, it is probably also true that business owners’ minds are busy trying to come up with ways to boost their business when 2019 arrives. From marketing strategies to employee morale to boosting …
Driving Traffic to Your E-commerce Site
The power of e-commerce can’t be denied; in 2017, online businesses raked in $446.8 billion in sales in the U.S. alone. But those numbers are just a small piece of the overall e-commerce picture. Many of those sales wouldn’t have been possible without effective marketing tools and tactics, …
Business Services Worth Investing In
Businesses can either be failing or successful, and which one yours is greatly depends on using the different available services to your advantage. When your business is small, you might be able to handle everything on your own, but as it grows, you need to find capable people to assist in certain …
