Social Media Mistakes

5 Mistakes Small Businesses Make with Their Marketing

Running a small business is extremely difficult. One of the most difficult parts of the job is marketing your business. While huge corporations may have huge marketing budgets with almost limitless resources, small business owners must make do with much less. If you want to succeed at marketing your small business, there are common mistakes you must avoid. Below are five. Not … [Read more...]

How Businesses Can Stay on the Right Side of the Law when Using Social Media

Social media can be a great tool for businesses and there are plenty of inspiring examples of businesses getting it very, very right. Possibly the most shining example of this is still the tweet sent by Oreo during the blackout in the 2013 Super Bowl, which featured a spotlight Oreo and the caption, “You can still dunk in the dark”. It was marketing genius on so many … [Read more...]

7 Common Small Business Marketing Mistakes

Managing your small business is one of the most exciting parts about being an entrepreneur. There are so many ways to promote your business and get the word out about your products or services and numerous opportunities for growth. However, owning a small business can also feel like you’re venturing out into uncharted territory—and that opens you up for many mistakes and … [Read more...]

6 Reasons Not to Use Social Media

Social media has seemingly become the go-to marketing method among many business owners these days, and many feel it is a must have. However, like any good marketing tool, there are pros and cons. While there are a ton of articles out there detailing the reasons you need to be on board with social media, I will illustrate the opposite. As a marketing professional I am … [Read more...]

5 Common Social Media Mistakes a Lot of Businesses Make – And How to Avoid Them

Marketing today is different than in years past. You used to just send potential customers postcards or letters, or market your business on the television or radio but now you have to learn how to use social media outlets like Facebook and Twitter, which may allow you to reach a larger market, but it also increases the likelihood that you could make some profit affecting … [Read more...]