Small companies find it extremely difficult to compete with large brands, particularly when it comes to expensive media like TV and billboards. So, how can your business grow and reach new clients? The answer just might be in digital marketing. Compared to other forms of advertising, this one can …
Startup Articles and Interviews (tag)
How to Get Your First Client for Your Service Startup
Now is the perfect time to start your own service business. The service economy is flourishing and accounts for 77.6% of the GDP of the United States. A startup based on professional services is far easier and cheaper to get off the ground than a product-based business. There’s no product design, no …
Social Impact Startups: How to Get Started
Getting off the ground with a startup can be challenging — particularly if you plan on doing things differently than what consumers are used to. Data shows that 20% of new businesses fail during the first two years of being open. Plus, making a name for your brand in a competitive industry can be …
Startups Must First Identify Their Real Customers
Achieving and sustaining success in the world of entrepreneurship demands creative problem-solving, which encompasses finding problems, developing creative solutions, and implementing those solutions. In particular, the opportunity stage of a startup is prone to inefficiencies and stress. The way …
7 Ways to Help Take Your Startup to a New Level
A startup is a business or organization in its early stages, typically characterized by high uncertainty and risk. Taking your startup to the next level can mean different things at different times and often depend on your specific goals and stage of development. However, some general principles can …
4 Ways User Experience Matters for Startups
Many entrepreneurs have been trying various strategies and tools to improve the growth of their brand and increase customers. But the problem is, many entrepreneurs fail to implement practical solutions to achieve their objectives. On the flip side, successful business people have been aware that …
