Just a couple weeks ago, a client contacted me and asked me to write a health-related article for her. She even provided a sample of one that was similar to what she wanted. It was from a fairly well-followed blog, so I was absolutely shocked when, upon researching the information, I discovered that …
Website Content Articles and Interviews (tag)
Mastering the Art of Persuasive Writing
I am always astonished when I hear of one lone person who is able to convince hundreds, if not thousands, of people to do things that they wouldn’t ordinarily do. The news is filled with them—from the phone call scammers who talk multiple people into turning over their bank account information to …
Using Inbound Marketing to Turn Consumers into Customers
Are you still using print, radio, or TV to promote your business? Traditional marketing methods like these don’t make the impact they once did. That doesn’t mean they don’t work anymore. They do. But they’re costly and they eat away at your profits. So using a different way to produce leads may be …
7 Ways to Make Your Web Content More Persuasive
Your website is just one of many tools that you can use to promote your small business, turning potential clients into paying customers. While deciding what domain to use and what graphic designs will speak the loudest to your target market, one other important consideration you need to make is the …
When It Pays to be Small
Small business owners often lament that they can’t compete with the big dogs in their industries. This may be true on some levels. But there are several distinct advantages to being small that can bring success to even the most outsized small businesses. The most obvious way it pays to be small …
Audio Interview with Michal Bohm of BM Windows in San Diego
Monday Morning Radio host Dean Rotbart interviews Michal Bohm, owner of BM Windows, a window replacement company in San Diego with a business model that differs from most others in the industry. While many window replacement companies focus on high-pressure sales techniques, Michal has chosen a …
