Monday Morning Radio host Dean Rotbart interviews Michal Bohm, owner of BM Windows, a window replacement company in San Diego with a business model that differs from most others in the industry. While many window replacement companies focus on high-pressure sales techniques, Michal has chosen a different approach that has allowed him to thrive in a competitive market.
In the interview, Michal talks about his choice to use his website not only as a selling tool, but also as a means to educate potential customers on the various aspects of replacement windows, in order that they can make more informed decisions for themselves. He also discusses how he implemented an online marketing plan geared toward long-term success.
Born in Europe, Michal Bohm spent his early working years in Munich studying German window technologies. He later moved to California, settling in San Diego, and continued to work in the window industry. He has worked in all areas of the industry, including installation, project management, design, and sales.
About Monday Morning Radio
Monday Morning Radio is a podcast produced by Dean Rotbart and David Biondo that contains interviews with successful and innovative business people and business experts. The program is produced in cooperation with the nonprofit Wizard Academy, an Austin, Texas-based school for imaginative, courageous and ambitious entrepreneurs.