Customer Acquisition

Choosing the Right Promotional Products for Marketing Your Business

All businesses, no matter the size or industry they operate in, need to establish a comprehensive marketing plan in order to drum up future business and in turn, bolster sales. Whether you’re a one-man band or company of 500, it is important that you utilize marketing efforts that are appropriate for your business. If you’re looking for a marketing strategy that won’t break … [Read more...]

How to Start a Business as a Solopreneur

There are almost 25 million ‘nonemployer establishments’—a.k.a. businesses with no paid employees—operating in the United States today according to the Census Bureau. Though I became one of them seven years ago, I remember when I started like it was yesterday. I had no real experience running a business. Sure, I’d helped various family members at their companies for years, … [Read more...]

How to Reach Your Target Market More Effectively

As a small business owner, you likely already recognize the importance of connecting with your target market in a way that compels them to act. After all, you wouldn’t be able to grow your company if it weren’t for your clients’ support and continued loyalty in regard to your products and services. This makes that particular segment of the population absolutely critical to … [Read more...]

How One Temecula Pest Control Company Approaches Customers

When it comes to small business sales strategy, you could approach it in a lot of different ways. But one of the most basic ways is deciding if you prefer a broad, shallow customer base, or a narrow, but deep base. There are benefits and disadvantages to both approaches. A Broad, Shallow Customer Base This type of sales approach means you have a large number of customers or … [Read more...]

A Passion for Quality: 5 Questions with Kristy Romero, Professional Photographer

Kristy Romero is the owner of Inspirations Photography in Murrieta, California. Being in the photography is difficult these days. With the ready availability of digital cameras, the industry is crowded with individuals and businesses vying for the same customers. Kristy's focus on quality and investing in her business has helped her stand out from the crowd. What are the … [Read more...]

7 Ways to Create a Winning Job Proposal

Whether you are in a service-based profession or you sell products and you’re trying to secure more high-volume clients, creating a solid proposal may be the difference between job feast and famine. And if you’re in a position like me, where your clients generally need you for only limited periods of time, then you have to be able to sell yourself over and over again in a way … [Read more...]

Telling Your Small Business Story Like the Trailer of a Box Office Hit

Just yesterday, I was helping at my aunt’s small-town bakery, as I often do to step away from my computer and move my body, and a woman came in to get her favorite donut. Although I expected it to be like most any other transaction—she would tell me what she wanted, I would make small talk while bagging it up, she would pay, then I would bid her a good day while watching her … [Read more...]