The surge of holiday bookings may fade as the new year arrives, but the opportunity to transform seasonal visitors into loyal repeat guests is just beginning. For boutique hotels, turning those festive stays into lasting relationships is the key to ongoing growth and profitability. With competition …
Customer Acquisition Articles and Interviews (tag)
The Marketing Funnel and Your Business: What You Need to Know
There are many different online variations of the marketing funnel but the basic synopsis is that your target market will typically go through the following stages when converting into a customer: awareness, consideration, conversion, loyalty, and advocacy. The before and after steps in relation …
Metrics You Need to Focus on When Growing Your Business
While starting a business never seemed easier than it is today, the fact is that there are about 30.2 million small businesses operating in United States at this very moment. This means that the competition is tough regardless of the industry. Moreover, the concentration of these businesses is …
5 Ways to Sink Your New Small Business
No one starts a business just to fail. Yet, if you look at data provided by the Bureau of Labor Statistics regarding new business survival rates, you quickly realize that your probability of staying open continues to decline over time, with the sharpest drops occurring within the first three …
Choosing the Right Promotional Products for Marketing Your Business
All businesses, no matter the size or industry they operate in, need to establish a comprehensive marketing plan in order to drum up future business and in turn, bolster sales. Whether you’re a one-man band or company of 500, it is important that you utilize marketing efforts that are appropriate …
How to Start a Business as a Solopreneur
There are almost 25 million ‘nonemployer establishments’—a.k.a. businesses with no paid employees—operating in the United States today according to the Census Bureau. Though I became one of them seven years ago, I remember when I started like it was yesterday. I had no real experience running a …
