No one starts a business just to fail. Yet, if you look at data provided by the Bureau of Labor Statistics regarding new business survival rates, you quickly realize that your probability of staying open continues to decline over time, with the sharpest drops occurring within the first three …
Customer Acquisition Articles and Interviews (tag)
Choosing the Right Promotional Products for Marketing Your Business
All businesses, no matter the size or industry they operate in, need to establish a comprehensive marketing plan in order to drum up future business and in turn, bolster sales. Whether you’re a one-man band or company of 500, it is important that you utilize marketing efforts that are appropriate …
How to Start a Business as a Solopreneur
There are almost 25 million ‘nonemployer establishments’—a.k.a. businesses with no paid employees—operating in the United States today according to the Census Bureau. Though I became one of them seven years ago, I remember when I started like it was yesterday. I had no real experience running a …
How to Reach Your Target Market More Effectively
As a small business owner, you likely already recognize the importance of connecting with your target market in a way that compels them to act. After all, you wouldn’t be able to grow your company if it weren’t for your clients’ support and continued loyalty in regard to your products and …
Upward Trajectory: 4 Investments That Will Help Your Business Grow
A part of growing your business is having to make some hard decisions on where to invest your profits. Some of these investments may cost more than others. Here are some investments that you can make to help your business grow. Expand Your Product Line Create a team of employees and assign them the …
How One Temecula Pest Control Company Approaches Customers
When it comes to small business sales strategy, you could approach it in a lot of different ways. But one of the most basic ways is deciding if you prefer a broad, shallow customer base, or a narrow, but deep base. There are benefits and disadvantages to both approaches. A Broad, Shallow Customer …
