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Choosing the Right Promotional Products for Marketing Your Business

Choosing the Right Promotional Products for Marketing Your Business

All businesses, no matter the size or industry they operate in, need to establish a comprehensive marketing plan in order to drum up future business and in turn, bolster sales. Whether you’re a one-man band or company of 500, it is important that you utilize marketing efforts that are appropriate for your business.

If you’re looking for a marketing strategy that won’t break the bank, then promotional products are a must have. Promotional products are simple yet effective. Eye-catching branded products are guaranteed to entice customers and help develop a loyal, returning client base.

Promotional products are already a popular choice among many businesses, and whether you’re a start-up or internationally recognized company, it’s definitely worth introducing branded products into your overall marketing strategy. The team at Distinctive Confectionery looks at the questions you need to ask, so that you can find the best promotional products to fit your customer base.

What Are You Promoting?

The first thing you need to do before picking the perfect promotional product is to determine what exactly it is that you’re promoting to your audience.

If you’re looking to promote a specific product that is new to your range, then supplying potential customers with branded merchandise that links to your new product is a great way to create a buzz around the new addition! For example, if you’re launching a new sportswear collection, then gifting customers with a trendy sports water bottle branded with your logo will help to develop brand awareness and engage new brand advocates.

If you want to promote your business as a whole, then you can take advantage of promotional confectionery, which is guaranteed to entice customers and satisfy a sweet tooth. Confectionery is a great marketing tool to use when advertising your brand as a whole, as opposed to a product or service. When people dig into their tasty treats, their attention will be drawn to your eye-catching logo that is printed on the wrapper. This will expose them to your brand so that when they’re ready to make a purchase, they come straight to you!

Who Is Your Ideal Customer/Client?

In order for promotional products to be a successful marketing strategy within your business, you need to know who your target audiences are and what products will grab their attention. The age, gender, lifestyle, and interests of your target audience will all play a part when choosing the perfect promotional product.

There’s not much point in giving customers branded mobile phone accessories or gadgets if your target demographic is people over 70. Likewise, if you’re targeting teenagers then supplying them with lifestyle and leisure products may not be as effective as supplying them with top tech products or branded tasty treats.

Where Will You be Showcasing Your Promotional Products?

Your target audience will determine where you choose to advertise and promote your promotional products. You will need to make sure that it reaches the right audience, and to do this you need to choose a location that is specific to your targeted demographic.

If you’re a start-up business however, it may be beneficial to advertise in as many locations as possible to widen your reach and increase the number of impressions you make on customers.

To summarize, in order to pick the perfect promotional products for your business, you’ll need to determine what you’re promoting, who your target audience is, and where you’ll be showing off your branded bits and bobs.


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by Adele Thomas // Adele Thomas is a Director at Distinctive Confectionery, a supplier of personalized confectionery in the B2B promotional products industry.

Opinions expressed by contributors are their own.