Promotional products are powerful marketing tools. Using a physical item that you can feel, and touch exceeds the impact of ads. A 2020 study on advertising impressions in the US found that promotional outerwear was kept for 16 months, and umbrellas and t-shirts lasted for 14 months. You remain at the forefront of your customers’ minds for the longest time possible. Businesses, therefore, can expect better ROI, recognition, and sales via promotional giveaways. All of this is possible without putting a dent in your budget.
But marketing trends are continually evolving. It is crucial to respond and stay updated on changes in customer priorities and preferences. Be mindful of the below trends that are ruling in 2021 and are likely to continue in the future.
Virtual events are not going anywhere anytime soon, even post COVID-19. With the forecast of a fourth wave brewing in America, this alternative to in-person events will go a long way. Companies are still resorting to online conferences, meet and greets, trade shows, and exhibitions. So, think of valuable items to personalize the events and make them a success. A few products that can prove effective are water bottles, journals, food baskets, and power banks. Try to research your audience and pick products that will capture their attention in the digital atmosphere.
Work closely with a company that serves industries like healthcare, corporate, academics, technology, finance, and retail. Invest in custom boxes for your attendees. Fill them with stuff that they can use during the event. These should be unique and durable. Plan ahead of time, define the goals, and follow up to nurture sales potential.
Studies have found that nearly 70% of US and Canadian consumers believe a brand should be sustainable. Purchase decisions are highly affected by environmental impact. About 6 in 10 US consumers said in a survey that they can change their shopping habits to go green. No wonder the American sustainability market is expected to reach $150 billion in sales by 2021. A company especially targeting millennials should be socially and environmentally responsible in fostering an awareness plan to gain trust and loyalty.
The Coronavirus crisis has encouraged US citizens to adopt eco-friendly habits. Aligning with their behavior helps communicate your values and boost your brand image. Try investing in solar speakers, bamboo items, and tees made from recycled materials. These are likely to resonate well with your audience.
Work from Home Products
COVID-19 has helped brands see the value of telecommuting. Plenty of big companies are planning long-term remote work. So, plan a swag kit packed with work from home products. Make sure they are relevant and boost the efficiency and productivity of the recipients. You can pick calendars, notebooks, pen stands, pencil cases, mouse pads, and coffee mugs. Blue light glasses, neck pillows, and flash drives are great ideas too. Whatever you add to the box, ensure they can reduce the stress of the daily grind.
Try to follow the trends rather than going against the flow. This will help you come up with new ideas too. Change your marketing plans accordingly and stay ahead of the competition.