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Why You Should Give Your Employees Business Swag

Why You Should Give Your Employees Business Swag

When it comes to swag, typically, you think about giving this swag to customers and potential customers. You think that it will bring you brand loyalty and sales. While swag does bring in those and can be a great incentive for your customers and potential customers, swag can also be used for your employees. Swag can help employees feel like a valued member and can help them advertise you. There are many reasons why giving employees swag is a good thing. These reasons include the following.

Reinforces That Employees Are Team Members

When you give your employees branded items, it makes your employee feel included and part of the team. Swag is not a uniform, which makes it special. When they wear it when they are not at work, they are giving you free advertisement and helping people recognize your business name.

Making a Long Term Investment

When you give employees swag, they know that you are expecting them to be with the company for a long time. This is great to include in a new employee welcome basket. If you want, you can personalize and monogram the swag to ensure that this message is brought to the forefront.

Loyalty to Your Business

When you give an employee swag, it breeds loyalty to your business. Employees that are wearing your logo or your company name see themselves as a vital part of your business. They will not feel loyalty to just the job but to the business as well. When someone has a favorite sports team, they wear their favorite logo, and when someone wears your business logo, you will know that they are loyal to your business and will help to work to make it even better.


When you give out cool swag, you give employees bragging rights. They can show off their swag to friends, family, and the general public. Creating swag just for your employees that cannot be purchased anywhere else will create a sense of pride since the only way you can get it is if you work for the company.

Something Small Can Go a Long Way

When you surprise your employees with swag, it can increase employee morale and benefit the entire business. Doing something small for them is a great token of gratitude. You can also use swag as gifts for work anniversaries, work achievements, and more.

What Swag Is Best?

There are a lot of things that you can give your employees for swag today. It is important that you give out something unique. For example, giving out a pen with your logo is not going to do it. This is something they could easily get out of the supply closet, and you want to make sure that you give them something better than that. So what should you give? Here are a few ideas.

  • Apparel. Things like t-shirts, polo shirts, custom north face jackets, or hats are all great. You can customize these for different achievements like the number of years spent at the business, colors for different departments, or even employee names.
  • Useful items. Useful items like computer bags, flash drives, desk organizers, water bottles, coffee mugs, or umbrellas are all popular.
  • Office decoration. Something to decorate their office desks like logoed toys or picture frames are great swag options.
  • Gift cards. Another swag idea is to give your employees gift cards to various restaurants or coffee shops. For example, you could give out a small coffee shop gift card for good attendance or making a certain number of sales.

A great idea is to combine some of these items and make it into a new employee basket or to create a gift basket for a certain achievement.


No matter what you do when it comes to employee swag, doing so will help your business immensely. Your employees will see that you see them as more than an employee and as a vital part of your business. Far too often, employees feel like they are not important, and this can lead to low morale and will increase the chances of them leaving the job. The more you do to keep your employees happy, the better off your business will be.

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by Rayanne Morriss // Rayanne Morriss is currently working towards her BA from Oregon State University. She loves to write, read, travel, and paint. She enjoys finding new coffee shops with friends and expanding her cooking skills with her husband.

Opinions expressed by contributors are their own.