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Gifts to Promote Your Small Business This Autumn

Gifts to Promote Your Small Business This Autumn

The scent of burning leaves is in the air and pumpkin spice is showing up on the shelves of every store. People’s thoughts are turning to bonfires on the weekends, and drinking hot chocolate curled up on the couch watching Halloween movies with the people they love. Amid the falling red and gold leaves of autumn, is an opportunity to market your small business like never before.

Fall is a prime time to market, with the children back in school, families back from vacation, and people’s thoughts turning to the holidays ahead. You already know quite a bit about marketing, but marketing in the fall season is different. It’s the perfect opportunity to promote your small business by handing out fall-related gifts. Read on below for a few of the best gifts to promote your small business when the leaves start to fall, and autumn is in the air.

Cozy Hoodies

There is no cozier thought than pulling on a comfortable hoodie and heading out into the yard to gather around the bonfire on a chilly autumn night. Order up quite a few of these plain hooded sweatshirts to give out as the temperatures start to cool. Make sure to have your company name printed on the front and the back. You can either give them out or make them a prize in an autumn contest you hold. The winners will love you for it and your business will go wherever they go for the rest of the season.

Pumpkin Spice Everything

Pumpkin Spice has been a popular addition to fall for many, many years now. Whether it’s pumpkin spice candles, pumpkin spice cookies, or pumpkin spice coffee, you can’t go wrong with this spice. Since almost everyone in the world loves this scent and taste in the fall, why not take advantage of it to promote your business.

Make up some bags of potpourri to give out to customers who come in to shop with your name on the label or give away candles to lucky customers. If nothing else, set up a coffee machine and give everyone a cup of pumpkin spice coffee when they visit. Make sure that you brand the items with your logo, so your name goes with the customers when they leave. It will bring in more business and those customers will remember you for it and become loyal customers for sure.


Mugs are the perfect thing to not only promote your business during the fall, but to bring customers back as well. Whether it’s a travel mug or a glass mug, you can be sure the mug will travel and be seen every time someone takes their morning coffee out of the house. Go that extra mile and put a pumpkin spice packet in each mug as well.


While not as fall oriented as the rest of the gifts on our list, you can’t ever go wrong with keychains. Put your brand on some and give them out to your customers as promotional gifts.

These are just a few of the gifts that you can celebrate autumn with this season. Not only will you be celebrating the season with your customers, but you will also be promoting your business at the same time, making it a win-win for everyone concerned this year. Happy Fall everyone and don’t forget to stop and smell the scents of autumn along the way.

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by Rebecca Jones // Contributor to Businessing Magazine.

Opinions expressed by contributors are their own.