Running a small business means making a large number of decisions on a daily basis, some of them related to marketing. And, certainly, you make each one with the end goal of getting your name out there so you can grow bigger and stronger. But what happens when your decisions are inadvertently doing …
Customer Acquisition Articles and Interviews (tag)
7 Ways to Create a Winning Job Proposal
Whether you are in a service-based profession or you sell products and you’re trying to secure more high-volume clients, creating a solid proposal may be the difference between job feast and famine. And if you’re in a position like me, where your clients generally need you for only limited periods …
Telling Your Small Business Story Like the Trailer of a Box Office Hit
Just yesterday, I was helping at my aunt’s small-town bakery, as I often do to step away from my computer and move my body, and a woman came in to get her favorite donut. Although I expected it to be like most any other transaction—she would tell me what she wanted, I would make small talk while …
Audio Interview with Michal Bohm of BM Windows in San Diego
Monday Morning Radio host Dean Rotbart interviews Michal Bohm, owner of BM Windows, a window replacement company in San Diego with a business model that differs from most others in the industry. While many window replacement companies focus on high-pressure sales techniques, Michal has chosen a …
Why Your Website May Not Be Converting (And What to Do About It)
One thing is for sure, you can have the greatest looking website in the world, but if it isn’t converting potential clients into lifelong customers, it isn’t going to do you any good. The whole goal of web content is to entice others to want to do business with you and only you. So, why isn’t yours …
