Social Media Marketing

Digital Marketing and Branding: An Interview with D. Scott Bowen of Vistaprint Digital

Businessing Magazine recently had the opportunity to speak with D. Scott Bowen, Vice President and General Manager of Vistaprint Digital. Vistaprint Digital helps millions of small businesses develop their online presence by offering tools that assist with website development, social media, email marketing, and SEO. Their digital marketing tools are designed to work in harmony … [Read more...]

Top 5 Free Tools for Small Business

Starting and running a business can be costly. If we are not careful, spiralling costs can get on top of us and make our cash flow very unhealthy. So let’s look at some ways of saving on costs. This list of 5 free tools for small business is a great starting place. These tools represent not only a great cost saving opportunity, but also a chance to improve productivity within … [Read more...]

4 Professionals Who are Critical to Startup Success

Having a unique product or idea is not the only key to creating a successful startup. It is almost impossible to create a viable business by yourself, so you need to build a team with the right types of professionals. You should find people who will supplement your own skills and knowledge to create a perfectly well-rounded team of professionals. If you are in the beginning … [Read more...]

Lead Generation Ecosystem: An Infographic

Small companies engaged in lead generation marketing are often locking horns with big companies with deep pockets and deep knowledge. While the infographic below, the Lead Generation Ecosystem, isn’t a magic bullet, it will help any small firm level the online playing field. Originally created as an internal training tool by Straight North, a PPC service company, the … [Read more...]

The Most Effective Brand Building Strategies

Branding is a word that you hear a whole lot about these days when it comes to marketing. Branding your business or organization means developing a business name, reputation and an easily recognizable symbol or logo that sets your company apart from your competitors. Developing a recognizable brand will make your marketing efforts much more beneficial and much easier. Focused … [Read more...]

10 Free Tools to Streamline Your Internet Marketing Efforts

There are a myriad of resources available to the internet marketer, some better than others — and some more expensive than others. Depending on the nature of your marketing strategy, forking over some cash for high-quality, complex tools might be a good choice. But if you are on a tight budget, or simply don’t need anything too intricate, these tools are my favorites that won’t … [Read more...]

Pedaling Tourism: An Interview With Todd Sebastian of Off the Chain Bike Bus Tours

Businessing Magazine sat down with Todd Sebastian, co-founder of Off the Chain, a bike bus tour company operating in Sacramento, California, to learn more about his unique business and what it takes to succeed in the tourism industry. Todd and his business partner, Jason Blessinger, started Off the Chain in 2014, with the goal of bringing a unique and amusing social activity … [Read more...]

The Best Unexpected Places to Network

BusinessDictionary.com defines networking as “creating a group of acquaintances and associates and keeping it active through regular communications for mutual benefit.” And some of the most common places to meet these types of professional contacts include Chamber of Commerce get-togethers, field-based events and trainings, referrals from family and friends, or pretty much any … [Read more...]