Social Media Marketing

Why the South Charms Small Businesses and How to Compete if You Don’t Live There

The South is well known for its charm, and many small business owners appear to be quite familiar with the region’s alluring qualities. My team at Vistaprint Digital recently noticed a trend among customers using our website builder—southern cities had the highest number of customers per capita. In fact, the top five cities for website customer density were all located in … [Read more...]

Increased Conversions Make a More Profitable Business

When it comes to getting the biggest bang for your buck out of your digital marketing efforts, the first item on every small business’s agenda should be conversion rates. These are the site visitors who do more than just look around on your site then go away, but who actually become customers and add valuable sales revenue to your business. The reason conversions matter so … [Read more...]

Digital Marketing and Branding: An Interview with D. Scott Bowen of Vistaprint Digital

Businessing Magazine recently had the opportunity to speak with D. Scott Bowen, Vice President and General Manager of Vistaprint Digital. Vistaprint Digital helps millions of small businesses develop their online presence by offering tools that assist with website development, social media, email marketing, and SEO. Their digital marketing tools are designed to work in harmony … [Read more...]

Top 5 Free Tools for Small Business

Starting and running a business can be costly. If we are not careful, spiralling costs can get on top of us and make our cash flow very unhealthy. So let’s look at some ways of saving on costs. This list of 5 free tools for small business is a great starting place. These tools represent not only a great cost saving opportunity, but also a chance to improve productivity within … [Read more...]

4 Professionals Who are Critical to Startup Success

Having a unique product or idea is not the only key to creating a successful startup. It is almost impossible to create a viable business by yourself, so you need to build a team with the right types of professionals. You should find people who will supplement your own skills and knowledge to create a perfectly well-rounded team of professionals. If you are in the beginning … [Read more...]

Lead Generation Ecosystem: An Infographic

Small companies engaged in lead generation marketing are often locking horns with big companies with deep pockets and deep knowledge. While the infographic below, the Lead Generation Ecosystem, isn’t a magic bullet, it will help any small firm level the online playing field. Originally created as an internal training tool by Straight North, a PPC service company, the … [Read more...]

The Most Effective Brand Building Strategies

Branding is a word that you hear a whole lot about these days when it comes to marketing. Branding your business or organization means developing a business name, reputation and an easily recognizable symbol or logo that sets your company apart from your competitors. Developing a recognizable brand will make your marketing efforts much more beneficial and much easier. Focused … [Read more...]

10 Free Tools to Streamline Your Internet Marketing Efforts

There are a myriad of resources available to the internet marketer, some better than others — and some more expensive than others. Depending on the nature of your marketing strategy, forking over some cash for high-quality, complex tools might be a good choice. But if you are on a tight budget, or simply don’t need anything too intricate, these tools are my favorites that won’t … [Read more...]