Ever since the World Health Organization declared the COVID-19 pandemic, the rules on the markets have changed completely. In response, many countries worldwide introduced measures that have had a considerable impact on all businesses, small and large, changing even the way people buy products and services.
Naturally, digital marketing campaigns have had to adapt to a new situation where almost all purchases are made online. So, it’s important that you understand what your clients need so you can use your digital assets like emails, websites, brochures, and blogs to address those needs. You must put extra effort into finding the right digital asset management solutions to help you on your marketing journey.
You will have to address everything from your website to your SEO and social media accounts too. Keep reading, and we’ll give you some general guidelines on how to do that.
COVID-19 Digital Marketing Strategy Guide for Small Businesses
There are plenty of methods you can use to improve your digital marketing campaigns. We won’t go through each of them in detail, but we will provide you with some ideas that should help you improve your campaigns in the new post-COVID world.
Make All Changes Publicly Available
Communication is key to maintaining a good relationship with your customers, and it was never so important as it is now. In order to attract and keep people’s business, you must build trust with them and engage them through different forms of communication. The new situation is likely to change your working hours, so it’s critical that you make every change publicly available.
In case of any changes, you must do what you can to inform your customers about what’s going on. Start by updating your business’s information, working hours, and description on your Google My Business profile. This is the perfect platform to provide your customers with new information and additional changes on the go as every change you make will be updated on both Google Search and Google Maps. Whatever happens, inform your customers as soon as possible.
Adjust Your Strategy Accordingly
There is no doubt that the COVID-19 situation changed every aspect of our lives, including the way we do business. Some of those changes are direct, while others are a little less obvious. For example, the World Health Organization advised everyone to wash their hands more frequently to prevent germs from spreading. This led to a shortage of hand sanitizers, cleaning wipes, and other personal hygiene products. Many companies have also changed their work culture to allow employees to work from home. On the other hand, traveling abroad is banned in most countries where the pandemic situation looks bad. All of these changes impact the markets, causing a lot of stress to people everywhere.
That’s why you should do what you can to help people calm down. The best way to do so is by frequently providing clear messages and updating your ads according to your stock. If you’re selling something everyone needs right now, make sure you inform your customers every time you run out of stock; it is better to remove those products from ads completely than advertise something you can’t provide.
If you’re selling something that’s not very popular during these hard times, you should think about limiting your budget by cutting some campaigns out of the picture; pause all non-essential campaigns and focus the ad finances on improving your website traffic. This method will help you increase traffic while saving you money at the same time.
Use Social Media Wisely
Social media is one of the best ways of reaching out to customers, but you should be careful with what you post. Many businesses make the mistake of sharing statistics and messages that promote fear. Instead of doing that, keep things simple and share things that might help your customers.
Engage them through your business profile and see if you can provide help or support during the pandemic; make discounts, offer some services or products for free for those who need them the most. Show your customers that you’re ready to help, and they will return the favor. Make sure you follow the latest trends to see what works best.
Revamp Your Website’s SEO
The COVID situation leads to a decrease in website traffic for many businesses out there. Sure, things will improve in time, but you must make the right moves now to be able to see some results in the future. If your website needs work, now is the perfect time to focus on that.
Start by reinventing your landing page and add some new, relevant information that your clients might find useful. Also, focus more time and effort on your website’s SEO. If you can, invest some income into an SEO revamp, and your website will get a better Google ranking. If you do things right, your business will recover faster than if you don’t make any changes. You can find more valuable information here.
The Future Starts Today
Remember, the current situation will pass after some time, so you have to look ahead if you want to survive the pandemic. The “new normal” brings new rules, and the faster you adapt, the more success your business will have in the future.