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Creative Business Names

Creative Business Names

Coming up with a name is only the start of your business. Whether you are thinking about this decisive step or not, there are some tips that we can share with you to help.

Some companies believe that the best names are abstract – a blank sheet to create an image. Take, for example, Apple, when someone mentions Apple. You don’t think of the fruit. That is because they took an abstract name and made it their own. But not every company can make an abstract name work for them.

That is why many companies choose a fictional name. We all know the super delicious “German” ice cream Haagen-Dazs. Well, in fact, its creators Ruben and Rose Matthews, are American Jews who love the sound of the Danish language. They also wanted their ice cream to sound like it had a long tradition of being handmade.

On the other hand, a name may be too restrictive. Common traps are geographical or generic names. One hypothetical example is DVD’s Berlin. What if the company wants to expand outside the city of Berlin? What will this name mean for consumers in Koln, for example? And what if the company expands beyond DVDs and wants to develop software?

If you want to find the most creative business names, you could use a website like BizNameWiz. They are a name-making website that can generate Creative Business Names for your company. The generation is highly customizable. You can input the niche/industry of your company to get results that cater to your specific audience.

It is best to write down the potential names. Here are some tips that you should keep in mind when choosing a name:

  • What is your mission? What do you want your company to contribute, what do you want to leave behind, how do you want to help the environment you are in?
  • What is your vocation? Why do you think your company deserves to exist, and what makes it valuable for your future customers?
  • What is your vision? How do you want to change your industry? What future do you want to create?
  • What are your values? Here it is very important to write down all the principles for you and your business. By specifying them, you will promise to follow them at every stage of your company development.

A good company name is considered to be one that remains in people’s minds. At first glance, it sounds easy, but choosing a name for a company is a complex process. It is also just the first step, so don’t spend too much time on it. Use our guidelines and take your first step.


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by Dirk DeBie // Contributor to Businessing Magazine.

Opinions expressed by contributors are their own.