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How to Run a Vineyard Resort

How to Run a Vineyard Resort

If you own a vineyard of your very own, you are very fortunate. Not only do you get to make your own wine, you are also given a lot of options for creating a business of your very own. One of the best types of businesses you could start is a vineyard resort.

It is not only classy, but very profitable as well. Before you start on the project though, it is important that you know what you’re doing. With these tips,you’ll be able to set up a great vineyard resort.

Build Accommodation Areas

If you are going to establish a vineyard resort, it is important that you build accomodation areas for your guests. Remember that your guests will usually want to stay overnight to partake in the hospitality of your resort, so it is important that they have somewhere to stay overnight.

Hold Vineyard Tours

When it comes to running a vineyard restaurant ,the biggest draw for most visitors are the vineyards. There is a certain beauty to acres of vineyards all well cultivated and ready for picking. It is a good idea to hold vineyard tours for your guests. By going on these tours they will be able to see how your vineyards are cultivated, and harvested. You could also show the guests how the grapes are processed into wine.

If the guests are willing, they could also try their hand at gathering the grapes as well. However, if they are going to take part, they should be taught how to properly handle the grapevines, and how to move through the vineyard without damaging anything. Remember that it takes months, even years to properly grow a grapevine, it would be a disaster if a grapevine dies, just because a guest was careless.

Host Wine Tastings

After the vineyard tours, it is a good idea to host wine tastings for your guests. Fine wine is often considered a luxury, so your guests will usually want to try out the product. When it comes to hosting wine tastings, it is advisable that you have a wine expert on hand. He or she will be able to differentiate the types of wine being tasted, and the kind of grapes used.

If you are going to host a wine tasting, you should pair it with a cheese platter or a selection of sweetmeats. It is not a good idea to serve too much food, because it might distract from the wine tasting experience.

Hold Farmer’s Markets

If your vineyards have excess grapes, it is also a good idea to hold a farmer’s market where you could sell them. Grapes are always in high demand especially if the grapes are of the best quality.

If you are going to hold a farmer’s market, it is very important that you use booths or displays. This will provide you with a great platform from where you could display your grapes in the most aesthetic way possible. It also pays to make your booths uniform, because this will make the farmer’s market easier to recognize. If your vineyard has a logo, you could also post it on your booth.

If you are going to use customized booths, it is better if you purchase or rent from companies such as Aplus. This company specializes in building customized booths for trade show displays. Their products are considered some of the finest in the industry, and are used by some of the most prolific trade shows all over the world.

Mass Produce Your Own Wine

Aside from holding a farmer’s market, it is a good idea to mass produce your own wine. Instead of selling your grapes to wine companies, why don’t you mass produce your own wine? By doing so, you will be able to create even more revenue from your grapes. Just make sure that you do your research and utilize the right equipment. Remember that grapes are very valuable, so if you are not yet ready to process them into wine at a large scale, then you should lay off until you are fully prepared.

Build a Store for Your Wines

If you want to create a bigger profit from your wines, it is also a good idea if you build a store for them. By doing so, you will be able to provide your visitors with something to bring home. Remember that a majority of visitors go to your restaurant to partake of your resort, and the great wines that you offer. If they like the wine, they will most likely want to buy some for souvenirs.

Market it Effectively

No matter how delicious your wine or how picturesque your vineyards are, it would not really gain any attention if you don’t know how to market it. Remember, that people will need to know about your vineyard resort before they could plan on visiting it. Luckily, it is relatively easy to market in this day and age. First things first, you should create a website for your vineyard resort. This will serve as your main marketing platform. Through your website, you will be able to keep in contact with potential guests, offer services, and conduct a social media campaign.

Social media is also a very effective method of marketing, because it will allow you to coordinate with your website. Through your Facebook account, you will be able post advertisements. Through your Instagram you will be able to post tasteful pictures of your vineyards and products. Twitter is also very effective because you will be able to consistently Tweet about your vineyard, and keep it in the public eye.

Conclusion

If you are thinking of building your very own vineyard resort, you should make sure you have a set plan. Remember that building a vineyard resort is a very big investment, so you should have a set strategy. With these tips you’ll be able to run a vineyard resort in the most effective way possible.


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by Rebecca Jones // Contributor to Businessing Magazine.

Opinions expressed by contributors are their own.