The Benefits of Hosting a Virtual Trade Show

Bustling conference centers, vast areas, or intimate hotel settings, all bursting with businesses showcasing their goods and increasing their brand awareness – it’s a sad reality that due to the impact of COVID-19, traditional trade shows feel like a thing of the past.

For many enterprises, the trade show events listed on their annual calendar are the highlight of their business year. Giving them the opportunity to close deals, meet and greet with potential clients, market their brand and services, launch new products, and make plenty of sales. Sadly, without the trade show go-ahead, many businesses have been left to flounder and miss out on lucrative revenue.

Thankfully, many businesses have embraced this current scenario and are instead, taking a more digital approach to ensure their business doesn’t miss out on these valuable business events. A virtual trade show platform, allows businesses to host a full-scale event, complete with multiple sessions, workshops, webinars, virtual booths, and the opportunity to meet and greet potential clients, while networking on this engaging and intuitive platform.

Understandably, numerous enterprises remain unconvinced about the efficacy of virtual trade shows and are happy to miss out on increasing their potential revenue, while they wait for traditional trade shows to become available once again. So, with this in mind, we’ve gathered the undeniable benefits of hosting a virtual trade show. Let’s explore them now.

Saving Money on Travel

Those trade show events throughout the year are certainly something to look forward to, however, your expenses report may disagree. Heading to multiple trade shows, whether over a series of months or within a few weeks, all require travel expenses, and that also includes transportation costs of all your equipment, products, and marketing materials. Whether you’re going alone, or you’ve put together a team to handle the trade show, you’re looking at expense after expense.

Virtual Shows Are Incredibly Interactive

It’s easy to think that a virtual option lacks the interactivity factor, however, that’s simply not the case. Virtual trade shows mean you can set up your booth as normal, chat and talk live to attendees and visitors to your booth, and you’ll also be able to collect the data of those who have visited, allow them to download more information about you, and network efficiently, without setting foot outside of the office.

There’ll Be More Attendees

In simple terms, virtual trade shows are more likely to see higher volumes of visitors than traditional events. Simply because they can be accessed by anyone from any location. A virtual trade show requires no travel and no restriction on tickets or event passes, which means more clients and more booths.

Analytics Are Priceless

Unlike traditional trade shows, hosting a virtual event means you’ll have access to a plethora of event analytics. Highlighting who visited your booth, their downloads, their clicks, what they interacted with, and who they engaged with. All of this priceless data can be actioned to ensure you have a stronger ROI on your event than ever before.