Whether you are a newcomer to the retail clothing world or a seasoned veteran, the trends in the clothing business are changing rapidly due to customer concerns and needs in today’s market. The COVID-19 pandemic has dramatically impacted the way that companies conduct their businesses and this includes the clothing industry.
In many ways, the retail industry has become increasingly more diverse and competitive. Thus, making it imperative that you find ways to make your clothing business stand out from the rest.
There are many variations and styles of clothing out there. Even if you have started your own clothing line, it is hardly probable that you’ve reinvented the metaphorical wheel.
So outside of some rare, new-age design, how do you make your business more eye catching than the others? Fortunately, there are some tips out there to help your business shine. Depending on the type of merchandise you plan to sell in your stores, we are going to look at some tips that will help you excel either in your niche market or the overall clothing marketplace.
It is apparent that the retail industry took a hard hit when it came to the physical stores, due to the pandemic. However, online sales shot through the roof. On close examination of what was actually being purchased online, it was found that shoppers were focusing on purchasing more necessities rather than varying selections of clothing.
Of course, that makes sense considering that most people were stuck at home and lacked the need to dress for any real occasion. Since customers were requiring less, some brands had the brilliant idea to focus on sustainable and ethical fashion. They drove the customer base their way by offering clothing made of recycled materials, vegan leather, and organic cotton.
The newest online fashion rockstar during this pandemic era is referred to as re-commerce. What we all know as secondhand clothing or thrift store clothing has climbed to the top of the e-commerce retail store market. It had been on the rise before the pandemic started, but has completely taken over since then. Many attribute boredom to the success of this trend, making thrift online shopping an affordable hobby.
While that might be part of it, another contributing factor is that people had more time to clean out their closets. Many people were looking to find ways to make money during the economic downturn of the pandemic, so they did that by selling their clothes online as well. Even top brands like Burberry and H&M jumped on the bandwagon and launched re-commerce and rental models.
Prioritize Clothing Tags
With all the competition out there, you must have something that exclusively designates your brand while setting it apart from the rest. With so many logos being thrown in consumers’ faces, it is important that you have a way to remind your customers of your brand even after they have left your store. One way to do this is to have unique clothing tags.
Of course, you would love to think that your customer remembers your brand off the top of their head but it will probably take you a while to get there. However, with a catchy clothing tag, they are carrying your advertising card with them. Just remember to try and choose a tag that is not too annoying so they won’t be tempted to cut it out.
Utilize All Marketing Platforms
While your website needs to be your main focus in order to represent your brand and sell your product, it is not the only site that you need to be concerned about. In order to lead customers to your website, it is necessary that you are present on as many social media sites as possible.
In addition to social media marketing, it is important to utilize marketing platforms that can be helpful to your business. Popular platforms that seem to work for most, especially in fashion, are influencer marketing and affiliate marketing.
One avenue to look into that is making a comeback in fashion is Amazon. They have attempted before to be a good selling place for brands, but it didn’t work so well. However, they have since made strides to up their game and become a home to fashion retailers.
These are not the only ways to make your business stand out, but they seem to be the latest trends that companies are using. Again, not all of these tips may apply to your business. Hopefully, you can use at least one of them to give your business a little something extra. At the very least, you will increase your chances of getting noticed by those determined to follow the latest trends.