In the year 2020, virtual reality technology experienced tremendous growth and is expected to grow at a steep pace. The commercial use of virtual reality has exploded due to tech giants like Apple and Google.
The market for augmented reality technology is valued at $15.3 billion, making it worthwhile to evaluate various trends that are driving the rapid growth of augmented reality.
AR devices are expected to reach about 598 million units by the end of 2020, with 1.73 billion units expected by 2024. As the industry learns more about what AR can accomplish, we’re going to see massive growth in this industry. Here are some of the top exciting trends of augmented reality in 2021.
Mobile AR: Apple ARKit 4, Google ARCore
The latest iteration of Apple’s open-source augmented reality developer tools, ARKit 4, was just launched. Google’s ARCore technology, which competes with ARKit, is also making significant progress. Since their release in 2017, these tools have aided developers in gaining a foothold in the AR market.
AR-capable smartphones have expanded rapidly as a result of enhanced app support. Meanwhile, Google’s ARCore has boomed with the addition of user-created Street View photographs. Google will accept submissions for Street View photos from Android users who have an ARCore-capable smartphone.
AR in Shopping and Retail
As it’s becoming easier to do business in Asia, giving customers a virtual shopping option has become a popular trend among retailers such as American Apparel, Uniqlo, Lacoste, Kohls, and Sephora. Others have created virtual fitting rooms for their clients.
Customers may now try before they buy from the comfort of their own homes. Because of the way social distancing regulations affected retail during the COVID-19 pandemic, this technology became extremely relevant.
AR is an excellent alternative to solve these new problems, attract new customers, and maintain conversions. This isn’t limited to clothing. For example, customers may use AR technology to see how furniture and other things would look in their own homes with IKEA’s app.
The possibilities don’t end with the consumer’s cell phone at home. There are hundreds of creative ways in which this tech can be utilized.
Utilizing AR for Navigation
The benefits of AR for navigation systems are obvious, with much more bandwidth and influence over an internal space. Bluetooth beacons, ceiling antennas, and QR codes are just a few examples of tools that can be used to improve this experience at various scales. However, if a strong Wi-Fi network is already in place, Apple’s iPhone AR can handle indoor positioning utilizing Wi-Fi RF patterns.
Even in the gambling industry VR for navigation is being used. All popular online casinos in Canada use this high tech approach to provide a better experience to their clients. Gambling spots like online bingo Canada also have benefitted via the use of VR tech.
If you would like to learn more about the uses and applications of Virtual reality in the casino industry, check out what guest author Michelle Thomas has to say.
Augmented Reality Relies on Artificial Intelligence
Artificial intelligence’s importance in augmented reality cannot be underestimated. To exhibit virtual things against a real-world background, augmented reality technology cannot rely exclusively on human programming.
These activities can be completed significantly more efficiently with machine learning and artificial intelligence, greatly improving augmented reality experiences.
Without a robust team of data science engineers, machine learning and artificial intelligence will fail. The success of a machine learning program built to enable AR software depends on the analysis and acquisition of training data. The model must also be fine-tuned and optimized by the engineers.
Virtual reality (VR) was created to satisfy the needs of design, marketing, education, training, and retail. Augmented reality is a more challenging problem to solve since it requires software to “see” what is in front of it. The future of augmented reality is bright, with the market value of AR expected to reach $25 billion by 2025.
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