Statistics show that SEO drives 1,000% more traffic than organic social media.
What does this mean? First, it is essential to understand that SEO stands for search engine optimization.
Why is SEO important to your business? Should you make it a part of your marketing approach to customers? How can you get better at SEO for your business?
Keep reading to learn a few helpful contractor marketing tips.
Repurpose Your Content
Let’s say that you don’t want to increase your marketing budget yet want to create more content to reach your customers. This becomes possible by repurposing your existing content for new uses.
The abundance of areas to share your content doesn’t mean creating unique content for each location. For example, you can post a professional photo of your finished product on Facebook, take behind-the-scenes footage to put on Instagram, share before and after photos on your stories, and have written a piece on LinkedIn.
All of these could be filmed on the same day and repurposed in different ways. Using old footage or photos for new purposes is another excellent way to create new content out of older material.
Discuss Contractor Marketing
Another tip to improve your contractor marketing success is to talk to others within your same industry. Finding out what strategies they have tried can give you new ideas on approaching the marketing side of your business.
This also allows you to network and collaborate on ideas with others. If you are working with another contractor on a project, you can discuss ways to merge your marketing efforts and result in a win-win for everyone involved.
Share Your Story
It is often said in business that customers buy from people they like. Humanizing your brand through storytelling is one way to turn your company from a random logo into a loyal friend.
This can be done through many different mediums. Think about your ideal customer and the story you would like to tell them. From there, you can decide on the best way to deliver that message. This will allow you to build brand recognition through your marketing efforts.
SEO Strategy
Developing an SEO strategy to drive more customers to your website is one of the best ways to reach them in 2021.
You can click here to learn more about contractor lead generation and how SEO can play a big part in getting more customers and, ideally, more sales in the future.
Explain Your Service
This is a helpful marketing tip because not everyone will know what you do and how to reach you. Explaining your service and focusing most of your marketing material on that is vital for educating future customers on who they should call for their contracting needs.
Get Started Today
Now that you have read a few helpful contractor marketing tips, you can start putting them into action. Every company adopts a marketing strategy and continues adapting it as its business evolves.
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