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Five Advancements in Online Retail

Five Advancements in Online Retail

Before the COVID-19 pandemic began, online retail was already very popular. But with people encouraged to stay home and limit the spread of the virus, online shopping exploded. This was only possible with the advancements of the last few decades. Between the advancements of technology, private logistic companies, and the ability to sell products around the world, online retail is changing the economy in a number of ways with its improvements to convenience and efficiency. Below are five advancements in the online retail industry.


Technology is augmenting our societies in many ways. It has provided many benefits to the online retail industry. It wouldn’t exist without the internet. Not only has tech broadened the reach of businesses, but it has improved shipping transportation and created cheaper prices that make online retail accessible to the average person. GPS technology is facilitating ground routes. Air travel has made it possible to buy something and get it in hours. Sophisticated algorithms are figuring out what you want to buy before you buy it. Technology is not just impacting the online retail industry, but the entire world.

Direct to Consumer

The dynamics of online retail are that it allows businesses to create a successful and profitable business model. Direct-to-consumer online retail is a great way to sell products, spread the brand name, and find new target markets and personal demographics. When you have a business idea, starting out with a direct-to-consumer business model may lead to success with a business model that lowers overhead and offers a straighter supply chain.

Changes in Supply Chains

For many years, shipping was just that—on ships. Now, with affordable and accessible air travel for commercial shipments and improved on-the-ground routes using GPS, there is a dynamic business in supply chains. Private logistic companies are now working with international and domestic businesses and civilians to help with problems and Amazon FBA stuck shipments. Shipping is as fast as ever. With many methods to improve supply chains, the speed of the process—from ordering to packaging and shipping—will continue to improve over the next few years.

Digital Marketing

Online retail is facilitated by digital marketing. With search engine optimization and social media, companies can direct the people who see the advertisements, website pages, blogs, and more to their online store. This engagement with consumers provides a method for your digital marketing team to increase online sales. With a solid team of digital marketers, you can invest in the business model and grow the business. Email marketing, blogging, social media, and pay-per-click ads have changed the online retail industry by providing methods to directly engage customers. By informing them about sales, products, and where to get them, you will be leading them to make purchases.

Data Analytics

Data is extremely valuable. When you make sales online, you will get information about the customer. Then, you can use this information to your advantage. The more data you have, the better your analysis will be. You will be able to determine what type of person is buying your products, where they are from, and how you can better meet the demand of the market. Where retail used to be face-to-face, the interaction is lost but the information is there. Engaging customers online can provide all kinds of useful information that you can analyze to determine how to better expand the online business and make more money.

Retail is no longer what it used to be. Before the internet, advertisements were solely on billboards and in newspapers. The digital world provides many new ways to engage with customers and inform them about your products, services, and brand. Digital marketing and data analytics offer information to learn how to make more money and grow the business. Technology has facilitated the entire shipping process. With a direct-to-consumer business model, online retail stores can be incredibly lucrative.

The way we shop will continue to change with technology. People are getting jobs as shoppers and delivery drivers. Orders on Amazon can come in just hours, delivered by a drone. Automation and GPS will be used to improve routes and make deliveries faster around the world. Technology is changing things, and retail is one of them. Now that tech is being integrated into our lives in a multitude of ways, only time will tell how it improves our society and how it changes the way we interact with what it means to struggle.

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by Rebecca Jones // Contributor to Businessing Magazine.

Opinions expressed by contributors are their own.