Before the Internet, salespeople had to go door-to-door to sell wares. Imagine bringing around an inventory with you, driving around town, and talking to strangers each day. Seems like a colossal waste of time and energy, right? But this tactic worked for decades because people believed that transactions should be done at a personal level. Then, the Internet came.
The advancement of communication, brought by phones and the Internet, has made it possible for people to make transactions—even at a distance. This is what is meant by remote selling. While transactions can be entirely done remotely, this method also has unique challenges.
Using technology is not always a guarantee that your business will do good or increase its sales. Competition is already stiff and customer preferences and demands are always changing. So, if you are looking for ways to increase your remote sales, you can find solutions here.
Here are some other useful tips you might want to explore.
Don’t Lose That Personal Touch
Sure, everything can be done remotely. However, this does not mean that you should not make an effort to reach out personally. Many customers and clients still prefer face-to-face interaction before making a purchase. Therefore, video calls and meet-ups are still recommended whenever possible. For the moment, however, social distancing and travel restrictions due to COVID-19 are still in place in most areas. Therefore, if you are planning to do meetups, make sure you follow basic health protocols and check the rules and regulations in your area.
Utilize a Variety of Tools and Platforms
There are many platforms and tools that can be used to increase your sales remotely. First, you can create a website and promote your business through social media. Second, you can reach out to potential customers in many ways—emails, chat, video calls, and even blogs.
While some customers still prefer personal interaction before making a purchase, some are fine with emails and chat. Therefore, it is best to utilize varying platforms and tools for your business. After all, the goal is to make sure that potential customers are comfortable with the buying process. Utilizing different platforms will help increase your reach, and consequently, your remote sales.
Demonstrate Your Products
For certain types of products, a demonstration can really do wonders. Door-to-door salesmen used to demonstrate products like vacuums and kitchenware back in the day. Today, you don’t have to knock on doors– just to do product demonstrations. You can record and upload a video or live stream your demonstrations on Facebook, Instagram, or even TikTok! Doing this will also help you connect with customers at a more personal level, and it’s a great way to show off your products in action.
Train Your Sales Team
If you employ a sales team that is not very capable of engaging with customers or utilizing the apps and platforms that you have set up for your business, then that would not positively influence your sales.
If you want to increase remote sales, you have to invest in your sales team as well. You have to consistently train them so they will know how to find leads, respond or engage with potential customers and utilize programs that are used to lock in deals and transactions. Moreover, if your products would benefit from live demonstrations, then you have to provide training for that too.
Remote selling might seem like a breeze because transactions could be done at the comfort of your home or office. However, it does come with its own challenges. Connecting to the Internet is just one thing. Knowing how to follow up leads, engage with customers, and utilize the different apps and programs online are still necessary if you want to maximize remote sales.