Online Sales

Why You Should Be Designing Business Software with the Customer in Mind

In today’s competitive world, companies are employing business software solutions to give them a sustainable competitive edge internally and externally. When using such software for mission-critical functions, it is essential that its design is geared towards the best user experience possible. Far from being marketing heresy, tailoring the design of business software to fit the … [Read more...]

Tips for Brick-and-Mortar Business Success in the Digital Era

Brick-and-mortar businesses face a fundamental change to the way they must operate. Why? Because the world has gone digital, and businesses today are being driven by the likes of Amazon and ever-evolving customer shopping behaviors. This has put a massive strain on brick-and-mortar businesses who need to adapt to survive. Here are several tips that brick-and-mortar … [Read more...]

Selling like Hotcakes: 8 Pro Tips for a Compelling Auction Listing

Auctions can be a convenient and lucrative way to sell large items, precious items, and vast groups of things. The participation and bids for those auctions all begin with the auction listing, from how it is written to how the images are presented. Those who list well, sell well. Those who do not, well, the sales are not so hot. What can you do to list your items well to make … [Read more...]

How the E-Commerce Boom Transformed Retail Logistics: An Infographic

With the recent boom in e-commerce, and projections showing that online sales will only continue to increase, online retailers are having to make some decisions about how to best handle logistics. The infograpic below, created by Robert Memory, Operations Manager at 2Flow, shows what distribution network infrastructures look like around the world, in both developed and … [Read more...]

Selling on Handmade at Amazon: One Small Business Owner’s Experience

Most people know Amazon for their ability to offer their customers the right to purchase most any mass manufactured item on the planet. You can buy a whole range of items for your home, family, friends, self, vehicles, yard, hobbies, work, and pets all by shopping on this one-stop platform. However, this mega-giant retailer has recently taken their business one step further, … [Read more...]

How Amazon Can Help You Beat Your Competition

Just a few months ago, a client contacted me wanting help with a new task. His business had a product that they were going to list on Amazon and they needed a good product description. Correction. They needed a compelling, beat-all-of-the-other-competitors-product-description product description. And boy did they have some competition. When I did a search on Amazon for their … [Read more...]

Email Remarketing and How to Use it to Your Advantage

Many people decide to quit their purchases a moment before they enter their credit card or PayPal data in the checkout page form. We all know this feeling. Just think about all the times you entered the retail store, tried a pair of shoes or jeans and left the store without buying them. If the salesperson comes after you and tries to convince you to buy them, you would think of … [Read more...]