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Sales Tech: 7 Great Tools to Boost Sales

Sales Tech: 7 Great Tools to Boost Sales

If you want to boost your sales, then you need to know the best ways to go about it, whether it be through advanced software or through tried and true methods. It is always a good idea to integrate as many of these proven tools as possible to improve your odds of success, so here are seven methods you can use to boost sales.

Conferencing Tools

These days, you don’t need to be face to face with someone to present your product or make a sale. Instead, you can use conferencing software with real-time video to introduce yourself to new prospects, interact with existing clients, make proposals, or close deals. Some of the top conferencing tools include Aircall, Chorus, and Demodesk.

Email Analytics Software

Email marketing is one of the best ways to reach audiences who are already familiar with your company; however, your email campaign is only as effective as the data that you are able to glean from it. It is highly recommended that you get the top email analytics tools to help you get information about the effectiveness of your campaign. For instance, a superior email analytics tool will be able to track if and when attached files are opened, how much time is spent on the email or attached file, and can give you alerts as to when to follow up with clients. With a top email analytics tool, you will be able to make your email campaigns more profitable.

Sales Training

Your business’ success is defined by the success of your sales team, which is why it is important to invest in a top sales training program. These programs are versatile, with options including anything from a hired consultant who provides on-site training to digitally downloaded coursework. A good sales training course should teach your sales team how to identify qualified prospects, how to close, how to upsell, and how to deal with objections.

Presentation Tools

Most deals will be closed with onsite or face-to-face presentations, making it very important to have the right sales tools to make them go smoothly and look professional. This can include video displays, PowerPoint software, audio systems, and physical handouts. A good presentation should be easy for everyone in the room to see and hear, and should be easily understood by everyone in the room.

Lead Magnets

A lead magnet is one of the most effective ways to get the attention of your desired audience, even from cold traffic, because it places you as an authority in your field. Through pop-up messages, how-to guides, eBooks, or even videos, your audience will see value in the service or product you provide. Once you have gained the trust of your audience members, you will then be able to collect peoples’ contact information to create leads.

Marketing Intelligence Tools

Knowing what’s going on in your market is critical. So, it is important that you know what your competition is doing, what products and services they are selling, and know your customer’s pain points. Some top market intelligence tools include ad spy software, surveys, and market intelligence reports by sector analysis. This will help your business stay on top of trends and stay ahead of the game.

Promotional Materials

Promotional materials are one of the oldest sales tools that you can use, but that fact does not make them any less successful. Promotional materials could be physical items with information about your company them, or be digital promotional materials such as press releases, videos, and photos. It is also a good idea to have a general promotional kit that you can send out to the media when you launch a new product or service or if you have big news about your business.

Getting Your Tools to Boost Sales

There are a number of ways that you can grow your business, but it’s all a matter of having the right sales tools and knowing how to use them. Try to add as many of the above tools as you can to help boost your sales and grow your business.


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by Samantha Higgins // Samantha Higgins is a professional writer with a passion for research, observation, and innovation. She is nurturing a growing family of twin boys in Portland, Oregon with her husband. She loves kayaking and reading creative non-fiction.

Opinions expressed by contributors are their own.