There are always business trends that come and go. The most successful businesses are the ones that recognize a trend as being important and forging ahead with a plan that accounts for it. Staying ahead of the curve is very important for many aspects of business but marketing may be the most important.
Getting ahead of the competition is vital and using marketing to do so is the best way. When you understand which methods are the most effective then you can beat out the competition and build a big brand. In this article, we will go over some of the marketing trends emerging right now to implement in the coming year.
Direct Mail but with a Twist
For a while, direct mail has gotten little attention as it was seen as being outdated in this digital world. Agencies were directing all of their attention to social media and SEO to get the word out about their brand.
This makes direct mail a great opportunity since there is far less competition in that space. It is much easier to stand out when people are not getting overwhelmed with junk mail.
The type of direct mail has also changed considerably which makes it far more effective than ever. For instance, video brochures merge the digital with the analog perfectly and form a very potent marketing tool. People love video and they will be interested in the novelty of getting a video mailed directly to them.
Direct mail does also offer a very highly targeted market so you can pick the ideal customer easily and make sure that you are getting a high ROI on your marketing spending.
User-Generated Content
Word of mouth has always been and will continue to be one of the most powerful ways to build a brand. People trust others that have experience with a product or service. When they recommend something it carries more weight.
Word of mouth has evolved in the digital age to also include user-generated content in marketing campaigns. This means that it is the person who has used the product or service that makes some content about the experience. This can be in the form of unboxing videos or something similar on Youtube. Or, it may be in the form of a review that is made directly onto the company website.
No More Third-Party Cookies
Buying ads on Google and other platforms is going to be a bit more complicated in the coming year. At some point, third-party cookies are going to be phased out which means that targeting your users will get more involved.
This isn’t to say that there will be no way to make sure that you get your ads in front of people. It simply means the process is going to change. Understanding the new rules will involve a bit of a learning curve so figuring it out now before the changes take place is essential.
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